Live the Dream 2016 | Curative presentation

Communication for Social Change

Jade, Eddy & AshleyPrepared with care for

Live The Dream 20 January 2016

“ ”

Life isn’t about finding yourself Life’s about creating yourself

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Who’s in the room?

Eddy RoyalPlanner, Believer, Doer.

Jade Tang-TaylorDesigner, Dreamer, Doer.

Ashley BoydMaker, Motivator, Doer.

Design AUT

Advertising

DDB

“ ”

It’s important to know where you come from, to

know where you’re going

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Social Entrepreneurs co-working space The Kitchen

Youth-driven Social Enterprise

yMedia

“ ”

You can do anything, but you can’t do everything

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Curative helps make the world a little bit better ...

Curative works

Prepared with care for Live The Dream | 20 January 2016

Steer ClearNZ Drug Foundation

Prepared with care for Live The Dream | 20 January 2016

“ ”

Don’t tell me, show me

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Leadership NZ

Prepared with care for Live The Dream | 20 January 2016

“ ”

Every experience shapes people’s understanding

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Inside Out

Prepared with care for Live The Dream | 20 January 2016

“ ”

People’s stories are powerful -use them with care

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Brand…Marketing…

Communication…Oh my!

Brand is...A brand is so much more than your name or your logo:

• Your brand is the promise you make to your customers and yourself

• Your brand is shaped by each experience your customers have with you

Prepared with care for Live The Dream | 20 January 2016

Marketing is... Marketing is an organisation-wide function - it shouldn’t operate alone from other organisational activities.

• Marketing is about understanding your current and potential customers

• Andfindingwaystoprovideproductsorserviceswhich customers need and want

Prepared with care for Live The Dream | 20 January 2016

Communication is...Communicationisfindingwaystoreachandengageyouraudience

• Communication is telling the story of your brand and product to your audience

• Good communication talks to people’s hearts, heads and hands

Prepared with care for Live The Dream | 20 January 2016

“ ”You only need to give people the permission to be creative

to be part of an idea & they can and will do great things

– #LilLearning

Prepared with care for Live The Dream | 20 January 2016

Your turn!

We are...We aren’t...

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Brand Cause

Your Values

Your UniquenessClient Profile

Your Ambition

Your Brand Key

Please identify:

Prepared with care for Live The Dream | 20 January 2016

Time to Share!

Prepared with care for Live The Dream | 20 January 2016

#LilLearnings Some things to leave you with

You can do anything, but you can’t do everything. So remember:

• Get clear on your purpose • Understand who your audience is and what they need from you• Definewhat’suniqueaboutyou• Clarify your values • Tell your story

Prepared with care for Live The Dream | 20 January 2016

Thanks ( Q&A )

Prepared with care by

Curative hello@curative.co.nz

@Curative_NZ

#LiveTheDream