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The PALMY Advertising Contest annually honors the best newspaper advertising in South Carolina. This contest recognizes and promotes individual efforts by advertising staffs of South Carolina newspapers, encourages creativity in advertising sales, layout and copy writing, and fosters excellence in newspaper advertising, which in turn produces maximum results for newspaper advertisers.
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K R I S T Y A D A I R ’ S
2012PALMY AWARD
WINNING ADS
P R E S E N T E D B Y S C P R E S S A S S O C I A T I O N
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Real Estate
AD SIZE:Full page
CLIENT NAME:Enclave at Paris Mountain
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Home & Garden Furnishings
AD SIZE:Full page
CLIENT NAME:Harrison Lighting
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACE
CATEGORY:Furniture or Office Furnishings
AD SIZE:Full page
CLIENT NAME:Carolina Furniture and Interiors
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACE
CATEGORY:Ad, More than 1/2 Page
AD SIZE:Full page
CLIENT NAME:Landscape Perceptions
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACECATEGORY: Restaurants/Entertainment | AD SIZE: 2 page spread | CLIENT NAME: Chocolate Moose
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACECATEGORY: Fashion | AD SIZE: 2 page spread | CLIENT NAME: fab’rik
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACE
CATEGORY: Real Estate
AD SIZE: 1/2 pg or greater
CLIENT NAME: Hamilton & Co.
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
3RD PLACE
CATEGORY:Automotive ads
AD SIZE:Full page
CLIENT NAME:Greenville Automotive
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
3RD PLACE
CATEGORY:Cultural Entertainment
AD SIZE:Full page
CLIENT NAME:Hairspray Gala
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Health Services
AD SIZE:Full page
CLIENT NAME: - Donelson Eye Associates
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACE
CATEGORY:Health Services
AD SIZE:9/16ths
CLIENT NAME:Clemson Eye
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
3RD PLACE
CATEGORY:Health Services
AD SIZE:1/4 pg
CLIENT NAME:S.E. Regional Sleep Disorders Center
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACECATEGORY: Series of Ads | THEME: “Get Your Life Back” | CLIENT NAME: Donelson Eye Associates
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE – BEST OVERALL ADVERTISINGDIVISION: Weekly newspaper with distribution of more than 35,000 | CLIENT NAME: Mackey Mortuary
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Merchant Group or
Signature Page
DISTRIBUTION:Weekly newspaper with
distribution of more than 35,000
PRODUCT NAME:Foodie Fest 2012
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY: Special Section
DISTRIBUTION: Weekly newspaper with distribution of more than 35,000
PRODUCT NAME: Taste of the TOWN 2012
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
CATEGORY: Special Section
DISTRIBUTION: Weekly newspaper with distribution of more than 35,000
PRODUCT NAME: Gifts We Love 2012
2ND PLACE
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
3RD PLACE
CATEGORY:Special Section
DISTRIBUTION:Weekly newspaper with distribution of more than 35,000
PRODUCT NAME:Do Downtown Summer 2012
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Misc. Retail or Classified
DISTRIBUTION:Weekly newspaper with distribution of more than 35,000
PRODUCT NAME:Southeast Travel Show
Guide 2012
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
1ST PLACE
CATEGORY:Niche Publication or Magazine
DISTRIBUTION:Weekly newspaper with
distribution of more than 35,000
PRODUCT NAME:At Home (Fall/Winter 2012)
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
2ND PLACE
CATEGORY:Niche Publication or Magazine
DISTRIBUTION:Weekly newspaper with distribution
of more than 35,000
PRODUCT NAME:TOWN Magazine (Nov. 2012)
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
3RD PLACE
CATEGORY:Niche Publication or Magazine
DISTRIBUTION:Weekly newspaper with
distribution of more than 35,000
PRODUCT NAME:The LOOK Book 2012
2 0 1 2 P A L M Y A W A R D W I N N I N G A D S B Y K . A D A I R
CATEGORY:Most Innovative
Concept
ITEM NAME:Passport to Fashion on the TOWN 2012
1ST PLACE
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