Intuition and Reason in Design

INTUITION AND REASON IN DESIGN

@adriencolombie

#goodgood

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

STEVE

PLATO

“A fundamental capacity of human reason to comprehend the true nature of reality.”

Defines wisdom as “Intuitive reason combined with scientific knowledge.”

ARISTOTE

DESCARTES

“A pre-existing knowledge gained through […] through contemplation”

“There is more wisdom in your body than in your deepest philosophy”

NIETZSCHE

INTUITION

REASON

WHAT IS INTUITION?

INTUITION IS

INTUITION IS DIFFERENT FROM IMAGINATION,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.

80 CARDS TO RATIONALIZE

50 CARDS TO HAVE A HUNCH

10 CARDS FOR AN INTUITIVE REACTION http://www.ncbi.nlm.nih.gov/pubmed/9036851

25% SATISFACTION WITH ATTENTIVE DELIBERATION

http://www.ncbi.nlm.nih.gov/pubmed/16484496

60% SATISFACTION WITH UNCONSCIOUS THOUGHT

RESEARCH > IDEATION > DEVELOPMENT > RESULTS

INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION

INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION

INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.

INTUITION IS AN UNCONSCIOUS POWERFUL

ABILITY THAT YOU ALL HAVE TO DO THE RIGHT CHOICES.

INTUITION IS A GIFT

INTUITION IS A GIFTPROTECT IT

SPEAKING

WRITING

INTUITION IS A GIFTCULTIVATE IT

INTUITION + REASON

“The intuitive mind is a sacred gift and the rational mind is a faithful servant.

We have created a society that honors the servant and has forgotten the gift.”

ALBERT

INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION

INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION

FEED IT

TEST IT

CYA PROCESS VS A/B TESTING

INTUITION IS A GIFT

THANK YOU

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@adriencolombie

www.adriencolombie.com