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Innovating for the FutureSuper Scope Paradigm
Agenda
1. Innovation2. Segment Thinking3. Systems Thinking4. Super Scope Paradigm5. Innovator’s Perspective6. Innovator’s Tool7. Innovator’s Mind
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What is Innovation?An outline
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geauxguard.com
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It’s bettering an invention
What is Segment Thinking?And why it fails?
Scope
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What is Scope?
● “The features and functions that characterize a product, service, or results.” - Wikipedia
● Scope details features and functions in terms of the following three constants:
1. Time2. Cost 3. Quality
● Scope is fixed based on the market segments
the company targets.www.younomy.com
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Why Segment Thinking Can Fail?
Or why time-cost-quality is not enough?
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Design to give life to incubators
cobaltniche.wordpress
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NeoNurture’s Incubator
cobaltniche.wordpress www.younomy.com
Why Systems Thinking matters?
Or why listen to non-customers as well
Three systems to think about
1. Body Mind System of Individuals/Users2. Underlying Social Systems 3. Eco or Environmental Systems
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GettyImages.com
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Usability - Piano steps
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Social Inclusiveness - ITC’s incense stick
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Sustainability - Godrej’s chotuKool
Super Scope ParadigmThe importance of thinking market segments
and larger systems
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Innovator’s PerspectiveHow innovators should look at
the world around?
TechTimes.com
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Look at everything as a tool
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These are not products but tools...
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People “hire” products to do a job
Reuters
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Say, to stay connected
wikimedia.org
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Can we better her tools?
Lowsmokechulha.com
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Yes, we can...
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Philips Design’s low smoke chulha
Innovator’s Tool...to think, ideate, analyse...
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Substitute
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Combine
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www.destockmaroc.com
Adapt
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Modify
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Put to another use
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Eliminate
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Reverse
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Innovator’s Mindset What it takes to be an innovator?
TedCDN
Be Crazy
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Be Multidimensional
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Any questions?
sankar@younomy.com
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