View
239
Download
2
Category
Preview:
DESCRIPTION
Austin Center for Design Q3 Student presentation by James Lewis, Anna Krachey and Meghan Corbett. This is a presentation from a graduate level interaction design course focused on Ideation and Development. Our group iteratively developed, prototyped and tested a design solution to help pregnant women. This was based on qualitative design research conducted in a previous quarter. About The Design Idea: Inner Circle and helps expectant mothers make decisions about their own wishes and boundaries around their upcoming births. By offering simple questions, prompts and examples of other women's choices, Inner Circle helps mothers create a clean plan for friends and family in advance so that she can focus on the labor and deliver of her baby when the time comes.
Citation preview
Inner Circle: The Birth Plan for Everyone Else
Meghan Corbett, Anna Krachey and James Lewis!AC4D.com Q3 Student Presentation
Our Team
Meghan Corbettmeghan.corbett@ac4d.com
Anna Kracheyanna.krachey@ac4d.com
James Lewisjames.lewis@ac4d.com
The Most Expensive Place in the World
to Give Birth
1 in 3 BirthsAre C-Sections
Statistic Sources: http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html Icons Creative Commons – Attribution (CC BY 3.0 http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/
Nearly 4 Million Births Every Year In The US
High Maternal & Infant Death Rate
Our culture sees birth as a scary, out of control event that needs to be
addressed as a procedure.
Now that birth has moved into the hospital, the primary exposure most women have to it is through the media.
We wanted to design a product to enable women to focus on labor and delivery as a long, hard,
completely do-able and natural process.
A positive birth experience leaves the mother feeling empowered by her birth, which sets the tone for new motherhood.
A negative birth experience often leaves the mother feeling bowled over - like she wasn't in control and didn't know what was happening.
Tammypositive birth experience
Janicenegative birth experience
* representative photo
Tammyassertive
Janice passive
* representative photo
Karen's ability to set boundaries and make decisions about what she needed from others set the tone for her L&D.
"We ask that everyone stay out of the house and possibly at a remote location... unless you have been specifically asked to be present."
"I have put Sarah in charge of keeping all close to us updated with text messages so that as we get close to the baby's [arrival], people can make their way closer to the house."
Karen's ability to set boundaries and make decisions about what she needed from others set the tone for her L&D.
"We ask that everyone stay out of the house and possibly at a remote location... unless you have been specifically asked to be present."
Inner Circle The Birth Plan For
Everyone Else
Wireframes: Building a Birth Plan
User Continues To Answer Questions & Build Her Birth Plan
Going Into Labor Alert
"I made some assumptions that people would know what to do and really, nobody knew what to do or what I wanted them to do."
-L.
"I wish I could have told people 'Oh hell no, don't come to the hospital- you can't help and I don't want you here.'"
-K.
User Testing
"I would tell all of my pregnant friends that [Inner Circle] is
something they need to do to prepare - to pack theirproverbial suitcase."
-L.
Inner Circle lends an assertive voice to pregnant women everywhere.
Statistic Sources: http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html Icons Creative Commons – Attribution (CC BY 3.0 http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/
Going Forward Next Quarter
Piloting with Users We have front end design skills butcould use guidance on back end development.
Sustainable Business Models • Charging for Access • Advertising / Affiliate Revenue • Co-Marketing with OB-GYNs, Midwives & Doulas
Thank you!
Meghan Corbettmeghan.corbett@ac4d.com
Anna Kracheyanna.krachey@ac4d.com
James Lewisjames.lewis@ac4d.com
Would you like to offer your feedback, suggestions or support? Please get in touch.
Recommended