How to come up with 100 Ideas in 1 Hour: a practicum

#100ideas | @akiramorita

5 STEPS to

#100ideas

─an invitation to the practice of ideation

Akira Morita

Design Kompany

designkompany.com

@akiramorita

#100ideas | @akiramorita

Why?

Who is it for?

What would it do?

#100ideas | @akiramorita

TRY THIS:

1. Stand up

2. Walk around the room

3. Find something unusual

4. Write it down

#100ideas | @akiramorita

“… It was staring everyone straight in the face, but the unlucky people tended to miss it and the lucky people tended to spot it.”

http://www.telegraph.co.uk/technology/3304496/Be-lucky-its-an-easy-skill-to-learn.html

#100ideas | @akiramorita

Try:

Word association games

Building on each other’s ideas

“A-Z”

“3 x 3”

CONSTRAINTS

are your friends

Try focusing on:

One Color

One Shape

…or limit

Time

Place

SUBSTITUTE

COMBINE

ADAPT

MAGNIFY

MINIMIZE

PUT TO OTHER USE

ELIMINATE

REARRANGE

#100ideas | @akiramorita

http://manualthinking.com/tag/osborn-checklist/

“EMPATHY IS AT THE HEART OF DESIGN.”

http://designthinking.ideo.com/?p=1008