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An intro on what IA is, why it's important and what kind of value it adds, and a little on how an information architect goes about doing their work.
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Information Architecture
How to bluff your way through an interview on
Coleman Yee
Polar bear
Information Architecture
How to bluff your way through an interview on
Why does anyone need an information architect?
Goal of IA
User-friendly website
Easy to access information
Role of an IA
Webmaster
Web manager
Usability specialist
Anderson Homes
Large (enterprise) websites
100+ pages
1000+ pages
Anderson Homes
skyscraper
Collapsed building
angry
hypertension
death
Additional value of IA
amazon
How do you go about redesigning a website?
Context
Goals
Context?
Stakeholder interviews
Content
Information
Content?
Content audit / inventory
Contentinventory
Users
Audience
Users?
Surveys
Focus groups
Interviews
Observation
Content Context
Users
Define
Understand
Design
Site structure
Hierarchy?
etc.
Contentinventory
Structure
Site structure
Design
Wireframes
Layout
Functionality
wireframes
wireframes
wireframes
Design
Test
skyscraper
contractor
Users don’t appreciate your work
Users sometimes appreciate
your work
angry
hypertension
death
IA is quite fulfilling
Just one more thing…
Have you heard of the polar bear book?
You’re hired!
Thank you
coleman yee
Credits
• Polar bears by gim2468 http://flickr.com/photos/20406121@N04/2222146762/
• House by Eric Anderson http://www.andersonqualityhomes.com
• Skyscraper by borkur.net http://flickr.com/photos/borkurdotnet/363516757/
• Collapsed building by Bettyx1138 http://flickr.com/photos/bettyx1138/1849386514/
• Angry man by liber http://flickr.com/photos/liberato/2915235479/
• Hypertension by taurusaficionado http://flickr.com/photos/taurusaficionado/2616840185/
• Graveyard by jimmedia http://flickr.com/photos/jimmediaart/419238063/
• Construction by gorbould http://flickr.com/photos/gorbould/3083371867/
• Contenty inventory from http://iainstitute.org/tools/download/RiceContentInventory.xls
• Wireframes from http://www.gdoss.com/web_info/PRI_wireframes.pdf
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