Information Architecture

How to bluff your way through an interview on

Coleman Yee

Polar bear

Information Architecture

How to bluff your way through an interview on

Why does anyone need an information architect?

Goal of IA

User-friendly website

Easy to access information

Role of an IA

Webmaster

Web manager

Usability specialist

Anderson Homes

Large (enterprise) websites

100+ pages

1000+ pages

Anderson Homes

skyscraper

Collapsed building

angry

hypertension

death

Additional value of IA

amazon

How do you go about redesigning a website?

Context

Goals

Context?

Stakeholder interviews

Content

Information

Content?

Content audit / inventory

Contentinventory

Users

Audience

Users?

Surveys

Focus groups

Interviews

Observation

Content Context

Users

Define

Understand

Design

Site structure

Hierarchy?

etc.

Contentinventory

Structure

Site structure

Design

Wireframes

Layout

Functionality

wireframes

wireframes

wireframes

Design

Test

skyscraper

contractor

Users don’t appreciate your work

Users sometimes appreciate

your work

angry

hypertension

death

IA is quite fulfilling

Just one more thing…

Have you heard of the polar bear book?

You’re hired!

Thank you

coleman yee

Credits

• Polar bears by gim2468 http://flickr.com/photos/20406121@N04/2222146762/

• House by Eric Anderson http://www.andersonqualityhomes.com

• Skyscraper by borkur.net http://flickr.com/photos/borkurdotnet/363516757/

• Collapsed building by Bettyx1138 http://flickr.com/photos/bettyx1138/1849386514/

• Angry man by liber http://flickr.com/photos/liberato/2915235479/

• Hypertension by taurusaficionado http://flickr.com/photos/taurusaficionado/2616840185/

• Graveyard by jimmedia http://flickr.com/photos/jimmediaart/419238063/

• Construction by gorbould http://flickr.com/photos/gorbould/3083371867/

• Contenty inventory from http://iainstitute.org/tools/download/RiceContentInventory.xls

• Wireframes from http://www.gdoss.com/web_info/PRI_wireframes.pdf