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DRIVE I
DESIGN FOR
CHANGEModerator: Caroline Hummels
SYSTEMIC CHANGE
Reon Brand
Eric van Tol
Patrick Vermeulen
Jeroen Peeters
SYSTEMIC CHANGE: SETTING THE STAGECaroline Hummels
NEXT STOP
A CHANGING SOCIETY
Socio-technical systems can make a crucial contribution
to social challenges
SOCIETAL CHALLENGES
What kind of society do we want to have and support?
Focus on ethics and values
Does it require personal, social and/or systemic change?
How to DRIVE this change?
WHY
WHAT
HOW
is it important to DRIVE to address a challenge?
can DRIVE offer > e.g. what to design to face a challenge & change?
to DRIVE, to support systemic change to address a challenge?
WHO
WHERE
needs to collaborate and DRIVE to bring about change?
should we DRIVE in order to realize systemic change?
Reon Brand
Eric van Tol
Patrick Vermeulen
Jeroen Peeters
DESIGNING IN THE TRANSFORMATION ECONOMYReon Brand
NEXT STOP
PARADIGMS IN SOCIO-ECONOMIC VALUE
DESIGNING IN THE TRANSFORMATION ECONOMY
From
• Consumer demand
• Winning in the market
• Shareholder profit
To
• Meaningful systemic change
• Partnering & co-creation
• Shared stakeholder value
Design
Solutions
Strategies
Business models
TRANSFORMATION ECONOMY
Statement:
“Future economic growth will be increasingly come from meaningful collaboration between multiple stakeholders to address socio-economic and environmental problems”
HOW TO REALIZE SOCIALLY SUSTAINABLE SOCIETIES?Patrick Vermeulen
NEXT STOP
Systemic
chan
ge
DRIVE
“WE DON’T NEED BETTER IDEAS, WE NEED BETTER PEOPLE TO IMPLEMENT THEM!”
Statement
BIG DATA TO SUPPORT SYSTEMIC CHANGEEric van Tol
NEXT STOP
How Can You Avoid Big Data?
Pay cash for everything
Do not play games online
Avoid surveillance camera's
Don’t use a smart phone
Don’t use bonus cards
Never go online
Stay in doors
The holy grail of Big Data: personalized services
- predict behavior – immediate response - location based
• personalized medicine• video suggestions• real time shelter advice• precision agriculture
Societal anxiety
The race against the machine
Unemployed knowledge worker?
End of privacy
Is anonymity still possible?
Data Platform power
Can we compete Alibaba or Uber?
The Big Data Surfers
Frightful Five: Apple, Amazon, Google, Microsoft and Facebook value $2.2 trillion
BAT: Baidu, Alibaba and Tencentvalue $600 billion
Fear, protectionism, nationalism and heavy regulation will bring us:
paternalistic government: a society focused on data-driven interventions to reduce risks
‘only what we want to see’ services: convenient services based on Big Data technology from US and China
Europe a nanny state?
DESIGN RESEARCH AND WICKED IMPACTJeroen Peeters
NEXT STOP
Interactive
To value the Wicked Impact of Design Research requires all stakeholders
to value especially those effects that are difficult to measure or predict
PANEL DISCUSSION
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