DRIVE I

DESIGN FOR

CHANGEModerator: Caroline Hummels

SYSTEMIC CHANGE

Reon Brand

Eric van Tol

Patrick Vermeulen

Jeroen Peeters

SYSTEMIC CHANGE: SETTING THE STAGECaroline Hummels

NEXT STOP

A CHANGING SOCIETY

Socio-technical systems can make a crucial contribution

to social challenges

SOCIETAL CHALLENGES

What kind of society do we want to have and support?

Focus on ethics and values

Does it require personal, social and/or systemic change?

How to DRIVE this change?

WHY

WHAT

HOW

is it important to DRIVE to address a challenge?

can DRIVE offer > e.g. what to design to face a challenge & change?

to DRIVE, to support systemic change to address a challenge?

WHO

WHERE

needs to collaborate and DRIVE to bring about change?

should we DRIVE in order to realize systemic change?

Reon Brand

Eric van Tol

Patrick Vermeulen

Jeroen Peeters

DESIGNING IN THE TRANSFORMATION ECONOMYReon Brand

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PARADIGMS IN SOCIO-ECONOMIC VALUE

DESIGNING IN THE TRANSFORMATION ECONOMY

From

• Consumer demand

• Winning in the market

• Shareholder profit

To

• Meaningful systemic change

• Partnering & co-creation

• Shared stakeholder value

Design

Solutions

Strategies

Business models

TRANSFORMATION ECONOMY

Statement:

“Future economic growth will be increasingly come from meaningful collaboration between multiple stakeholders to address socio-economic and environmental problems”

HOW TO REALIZE SOCIALLY SUSTAINABLE SOCIETIES?Patrick Vermeulen

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Systemic

chan

ge

DRIVE

“WE DON’T NEED BETTER IDEAS, WE NEED BETTER PEOPLE TO IMPLEMENT THEM!”

Statement

BIG DATA TO SUPPORT SYSTEMIC CHANGEEric van Tol

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How Can You Avoid Big Data?

Pay cash for everything

Do not play games online

Avoid surveillance camera's

Don’t use a smart phone

Don’t use bonus cards

Never go online

Stay in doors

The holy grail of Big Data: personalized services

- predict behavior – immediate response - location based

• personalized medicine• video suggestions• real time shelter advice• precision agriculture

Societal anxiety

The race against the machine

Unemployed knowledge worker?

End of privacy

Is anonymity still possible?

Data Platform power

Can we compete Alibaba or Uber?

The Big Data Surfers

Frightful Five: Apple, Amazon, Google, Microsoft and Facebook value $2.2 trillion

BAT: Baidu, Alibaba and Tencentvalue $600 billion

Fear, protectionism, nationalism and heavy regulation will bring us:

paternalistic government: a society focused on data-driven interventions to reduce risks

‘only what we want to see’ services: convenient services based on Big Data technology from US and China

Europe a nanny state?

DESIGN RESEARCH AND WICKED IMPACTJeroen Peeters

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Interactive

To value the Wicked Impact of Design Research requires all stakeholders

to value especially those effects that are difficult to measure or predict

PANEL DISCUSSION