Design Research: Innovation Warehouse Startup Accelerators London

  • View
    952

  • Download
    0

  • Category

    Design

Preview:

DESCRIPTION

Competitor Audit of Startup Accelerators for the Innovation Warehouse re-branding project. Released as part of the on-going open source case study.

Citation preview

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DESIGN RESEARCHStartup AcceleratorsCompetitive Landscape 1

PR

ESE

NTA

TIO

N

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

Introduction:

Entrepreneurs have a wide range of options for external investment and advice. Accelerators and angel investors often collaborate but are also competing to attract the highest quality deal-flow.

Innovation Warehouse needs to find a way to differentiate its offer from the rest of the marketplace.

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

TECHSTARS LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

TECHSTARS WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

TECHSTARS SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

TECHSTARS SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SPRINGbOARD LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SPRINGbOARD WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SPRINGbOARD SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SPRINGbOARD SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

HACk fWD LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

HACk fWD WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

HACk fWD SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

OxyGEN ACCELERATOR LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

OxyGEN ACCELERATOR WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

OxyGEN ACCELERATOR SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

OxyGEN ACCELERATOR SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

OxyGEN ACCELERATOR SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DOT fORGE LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DOT fORGE WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DOT fORGE SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

WEb fWD LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

WED fWD WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

WEb fWD SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

WEb fWD SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SEEDCAmP LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SEEDCAmP WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SEEDCAmP SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

SEEDCAmP SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

EmERGE VENTURE LAb LOGO

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

EmERGE VENTURE LAb WEbSITE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

EmERGE VENTURE LAbS SOCIAL mEDIA

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

EmERGE VENTURE LAbS SPACE

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

Conclusion:

The standard of web design is high and social media is an important channel. The office spaces seem to be less of a brand priority for accelerators than for co-working spaces.

The range of accelerators, incubators and angel investors can be confusing to a new entrepreneur. Clarity is the key to attracting high quality deal flow.

Innovation Warehouse needs to find a way to simplify their product offering to the marketplace.

Note: No copyright is asserted in any prior existing materials belonging to any other parties. All Trademarks and image copyrights remain the property of their respective owners.

Recommended