Design and type history 2014

The Story of

Keep Calm and Carry on

Apple PR Machine

http://www.youtube.com/watch?v=Ki6rcXvUWP0

Poster Design

Lithography

http://www.youtube.com/watch?v=JHw5_1Hopsc&feature=related

Toulouse-Lautrec

Art Nouveau

Quick Study

Two Minute Drill

airbrush

vintage ad browser

photomontage

Propaganda

Quick Tour

NEON BRIEF

CBS Profile

Brief doc

Haight AshburyType Movement

David Carson

logos

http://youtu.be/x3jTSB2ez-g

1912

1923(Kodak)

1927

How Many Logos per day?

Hidden Messages in Logos

Type is…

A Non-Designers Guide to

Typography

A Non-Designers Guide to

Typography

Good typography is invisible

Bad typography is everywhere!

“Typography exists

to honour the

content.”Robert Bringhurst, The Elements of Typographic Style.

“Typography exists

to honour the

content.”Robert Bringhurst, The Elements of Typographic Style.

Typography is about

CHOICE

video

Typefaces are EVERYWHERE

•simple document

•web

•signs

•TV

•phones

Choices You Make

•resume design

•blog/personal page

•presentation

•corporate identity

What is my main

GOAL?

move from subconscious level

Type Has Style

Five Categories of

Type

Type Fail!

ransom note effect

http://www.fontspace.com/category/ransom%20note

Guidelines

Learn the Basics

Sans Serif ?Serif?

Become an Expert

http://ilovetypography.com/

Play the Type Video Game

CLICK HERE OR ON IMAGE

Resources

Online Resources

for this lecture here