Building & Sustaining Successful UX Teams

BUILDING AND SUSTAINING!SUCCESSFUL UX TEAMS

SATYAM KANTAMNENI!CHIEF EXPERIENCE OFFICER

DESIGN LEADERSHIP MASTERCLASS #1

ABOUT ME

ENGINEERING + DESIGN + BUSINESS

• Raised 3 Design Organizations• Interviewed over 300+ candidates

• Led multi-million dollar outcomes by design

SATYAM

ABOUT UXPIN

COLLABORATIVE DESIGN FOR PRODUCT TEAMS

• Design and validate products together.

• Wireframing, prototyping, testing, and more.

• Co-design, comment, and test together in real time.

BUILDING and SUSTAINING!Successful UX Teams

LEADERSHIP LESSON #1

...What got us here, won’t get us there...

It’s A Journey

LEADERSHIP LESSON #2

THE TOOLS OF THE JOURNEY

People

Process

Successful Teams

Environment

PeoplePeople

IT TAKES A VILLAGE

Product !Development

Product !Design

User Researcher! ! Prototyper! ! Interaction Designer! Visual Designer

HOW MANY?

PM ! vs UX!Consumer:! 1:2!

Enterprise:! 1:1!!

Dev. vs UX!Consumer:! 5:1!

Enterprise:! 20:1!!

BUILDING THE TEAM

USER RESEARCHER

!Provides reason to the experience!Expert in research methods!Typical background in experimental design, cognitive psychology, human factors, HCI or market research !Maniac user advocate!!

MYTH

User Researcher

Usability Engineer=

HOW TO SCREEN FOR A USER RESEARCHER

Body of Work = Quality of Insights!!

Primary vs. Secondary Research!What methods?!How do you communicate your insights?!Measure of their success?!

!

AVERAGE VS. AWESOME

OWNS AND COMMUNICATES THE INSIGHTS

INTERACTION DESIGNER

!Builds skeleton of the experience!Expert in design thinking & design tools!Typical background in industrial design, architecture, HCI !Great Communicator!!

MYTH

Creates Wireframes

Experience Designer=

HOW TO SCREEN FOR A INTERACTION DESIGNER

Body of Work = Problems Solved!!

What experiences did you design for?!What platforms?!Portfolio: Show me the process through artifacts?!Measures of their success?!

!

AVERAGE VS. AWESOME

UNDERSTANDS THE SYSTEM & JOURNEY

VISUAL DESIGNER

!Provides soul to the experience!Expert in design tools!Typical background in fine arts, graphic design, visual communications !Extreme attention to detail!!

MYTH

Visual !Designer

Graphic Designer=

HOW TO SCREEN FOR A VISUAL DESIGNER

Body of Work = Craftsmanship!!

What platforms?!Portfolio: !! Show me the before and after's?!

! Show me your iterations!

Measures of their success?!!

AVERAGE VS. AWESOME

UNDERSTANDS AND REACTS TO INFORMATION

PROTOTYPER

!Provides a physical reference to the experience!Expert in written prototyping tools!Typical background in web/mobile development!Great hacker!!

MYTH

Prototype Front End!Code=

HOW TO SCREEN FOR A PROTOTYPER

Body of Work = Efficient Prototypes!!

What platforms?!How do you collaborate?!What tools?!Measures of their success?!

!

Citrix Confidential - Do Not Distribute

Researcher Visual Designer

Interaction Designer

Interaction Des. Visual Des.

User R

esearcher

Researcher Interaction Des.

Visual Designer

SPECIALIST OR GENERALIST?

IF YOU CAN'T FIND THEM...TRAIN THEM

FOCUS ONBASICS 3 DAY RECRUITMENT

PROCESS

1% ACCEPTANCE RATE

6 MONTH TRAINING

80% GRADUATION CRITERIA

Unicorn’s do not exist

LEADERSHIP LESSON #3

Environment

TOOLS

EXPERIMENT

ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE!ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE UNTIL AWESOME!!!

PROCESS

CORPORATE GOVERNANCE

http://www.bain.com/Images/BAIN_BRIEF_Management_Tools_2015.pdf

ATTRIBUTION: http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard Adapted from Robert S. Kaplan and David P. Norton, “Using the Balanced Scorecard as a Strategic Management System,” Harvard Business Review (January-February 1996): 76.

DESIGN GOVERNANCE

• Identify the Problem(s) we are trying to solve!• Collect Insights from users and customers!• Prototype Concepts based on insights and hypothesis. Validate and iterate!• Execute Tactically to deliver the results to the customers

Vision

Measure Impact

Insights

Concepts

Tactical

LEADERSHIP LESSON # 4

WHAT’S IN YOUR PORTFOLIO?!PORTFOLIO MANAGEMENT IS THE ART AND SCIENCE OF MAKING DECISIONS ABOUT INVESTMENT MIX AND POLICY, MATCHING INVESTMENTS TO OBJECTIVES, ASSET ALLOCATION FOR INDIVIDUALS AND INSTITUTIONS, AND BALANCING RISK AGAINST PERFORMANCE.!!!!

TALENTDO YOU HAVE THE RIGHT PEOPLE IN YOUR ORGANIZATION?

RESEARCH INSIGHTSARE YOU BUILDING AND COMMUNICATING RELEVANT INSIGHTS IN YOUR ORGANIZATION?

DESIGN EXPERIMENTSARE YOUR EXPERIMENTS DIVERSE AND PROBLEM FOCUSED?

MATURITY OF PROBLEMSUI VS. UX VS CX?

TALENT PORTFOLIO

.5!UXR !vs IxD vs VisD vs Prototyper

1 .75! .25

THE DESIGN VALUE PYRAMID

User Interface (UI)$

User Experience (UX)$$

Customer Experience (CX)$$$$

INSIGHTS PORTFOLIO

NPS!Site Feedback!CSat scores!Click-through rates

Site Visits!Lead-user research!Diary studies!Observational !

A/B Testing!Usability Testing!Eye-tracking!Card sorting

Thanks!

!SATYAM@UXREACTOR.COM

WWW.UXREACTOR.COM

Learn more in free e-book

!SATYAM@UXREACTOR.COM

Know successful UX processes used in the field now. Features case studies from Slack, Autodesk, 3M, Kaplan, Sumo Logic. !!!!