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BUILDING AND SUSTAINING!SUCCESSFUL UX TEAMS
SATYAM KANTAMNENI!CHIEF EXPERIENCE OFFICER
DESIGN LEADERSHIP MASTERCLASS #1
ABOUT ME
ENGINEERING + DESIGN + BUSINESS
• Raised 3 Design Organizations• Interviewed over 300+ candidates
• Led multi-million dollar outcomes by design
SATYAM
ABOUT UXPIN
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
• Design and validate products together.
• Wireframing, prototyping, testing, and more.
• Co-design, comment, and test together in real time.
BUILDING and SUSTAINING!Successful UX Teams
LEADERSHIP LESSON #1
...What got us here, won’t get us there...
It’s A Journey
LEADERSHIP LESSON #2
THE TOOLS OF THE JOURNEY
People
Process
Successful Teams
Environment
PeoplePeople
IT TAKES A VILLAGE
Product !Development
Product !Design
User Researcher! ! Prototyper! ! Interaction Designer! Visual Designer
HOW MANY?
PM ! vs UX!Consumer:! 1:2!
Enterprise:! 1:1!!
Dev. vs UX!Consumer:! 5:1!
Enterprise:! 20:1!!
BUILDING THE TEAM
USER RESEARCHER
!Provides reason to the experience!Expert in research methods!Typical background in experimental design, cognitive psychology, human factors, HCI or market research !Maniac user advocate!!
MYTH
User Researcher
Usability Engineer=
HOW TO SCREEN FOR A USER RESEARCHER
Body of Work = Quality of Insights!!
Primary vs. Secondary Research!What methods?!How do you communicate your insights?!Measure of their success?!
!
AVERAGE VS. AWESOME
OWNS AND COMMUNICATES THE INSIGHTS
INTERACTION DESIGNER
!Builds skeleton of the experience!Expert in design thinking & design tools!Typical background in industrial design, architecture, HCI !Great Communicator!!
MYTH
Creates Wireframes
Experience Designer=
HOW TO SCREEN FOR A INTERACTION DESIGNER
Body of Work = Problems Solved!!
What experiences did you design for?!What platforms?!Portfolio: Show me the process through artifacts?!Measures of their success?!
!
AVERAGE VS. AWESOME
UNDERSTANDS THE SYSTEM & JOURNEY
VISUAL DESIGNER
!Provides soul to the experience!Expert in design tools!Typical background in fine arts, graphic design, visual communications !Extreme attention to detail!!
MYTH
Visual !Designer
Graphic Designer=
HOW TO SCREEN FOR A VISUAL DESIGNER
Body of Work = Craftsmanship!!
What platforms?!Portfolio: !! Show me the before and after's?!
! Show me your iterations!
Measures of their success?!!
AVERAGE VS. AWESOME
UNDERSTANDS AND REACTS TO INFORMATION
PROTOTYPER
!Provides a physical reference to the experience!Expert in written prototyping tools!Typical background in web/mobile development!Great hacker!!
MYTH
Prototype Front End!Code=
HOW TO SCREEN FOR A PROTOTYPER
Body of Work = Efficient Prototypes!!
What platforms?!How do you collaborate?!What tools?!Measures of their success?!
!
Citrix Confidential - Do Not Distribute
Researcher Visual Designer
Interaction Designer
Interaction Des. Visual Des.
User R
esearcher
Researcher Interaction Des.
Visual Designer
SPECIALIST OR GENERALIST?
IF YOU CAN'T FIND THEM...TRAIN THEM
FOCUS ONBASICS 3 DAY RECRUITMENT
PROCESS
1% ACCEPTANCE RATE
6 MONTH TRAINING
80% GRADUATION CRITERIA
Unicorn’s do not exist
LEADERSHIP LESSON #3
Environment
TOOLS
EXPERIMENT
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE!ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE UNTIL AWESOME!!!
PROCESS
CORPORATE GOVERNANCE
http://www.bain.com/Images/BAIN_BRIEF_Management_Tools_2015.pdf
ATTRIBUTION: http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard Adapted from Robert S. Kaplan and David P. Norton, “Using the Balanced Scorecard as a Strategic Management System,” Harvard Business Review (January-February 1996): 76.
DESIGN GOVERNANCE
• Identify the Problem(s) we are trying to solve!• Collect Insights from users and customers!• Prototype Concepts based on insights and hypothesis. Validate and iterate!• Execute Tactically to deliver the results to the customers
Vision
Measure Impact
Insights
Concepts
Tactical
LEADERSHIP LESSON # 4
WHAT’S IN YOUR PORTFOLIO?!PORTFOLIO MANAGEMENT IS THE ART AND SCIENCE OF MAKING DECISIONS ABOUT INVESTMENT MIX AND POLICY, MATCHING INVESTMENTS TO OBJECTIVES, ASSET ALLOCATION FOR INDIVIDUALS AND INSTITUTIONS, AND BALANCING RISK AGAINST PERFORMANCE.!!!!
TALENTDO YOU HAVE THE RIGHT PEOPLE IN YOUR ORGANIZATION?
RESEARCH INSIGHTSARE YOU BUILDING AND COMMUNICATING RELEVANT INSIGHTS IN YOUR ORGANIZATION?
DESIGN EXPERIMENTSARE YOUR EXPERIMENTS DIVERSE AND PROBLEM FOCUSED?
MATURITY OF PROBLEMSUI VS. UX VS CX?
TALENT PORTFOLIO
.5!UXR !vs IxD vs VisD vs Prototyper
1 .75! .25
THE DESIGN VALUE PYRAMID
User Interface (UI)$
User Experience (UX)$$
Customer Experience (CX)$$$$
INSIGHTS PORTFOLIO
NPS!Site Feedback!CSat scores!Click-through rates
Site Visits!Lead-user research!Diary studies!Observational !
A/B Testing!Usability Testing!Eye-tracking!Card sorting
Learn more in free e-book
Know successful UX processes used in the field now. Features case studies from Slack, Autodesk, 3M, Kaplan, Sumo Logic. !!!!