Breaking into the international service design scene

BREAKING INTO THE INTERNATIONAL SERVICE DESIGN COMMUNITY

GUTEN TAG! MEINE DAMEN UND HERREN

G’day, Ladies and Gentleman

PERSONA ADAM COCHRANE

Service Designer, Goodpatch

Industrial Design, BA (hon) Communication Design, BA (hon)

Design factory and ME310

jamberlin.org

@adam_cochrane

GOODPATCH TOKYO & BERLIN

• Making UI / UX that people love.

•Founded Tokyo 2010

• 50+ employees

• Just Landed in Berlin!

SERVICE DESIGN IN BERLIN & MY USER JOURNEY

1. Going (a)Broad

2. On Boarding

3. Prototyping

5. Finding Needs

6. Final Thoughts

WHERE IT ALL STARTED

Service Jam 2012

Finding Opportunities

1 // GOING (A)BROAD

Becoming a ’T’ shaped person

BE MOTIVATED

Find what drives you.

Going (a)Broad

DANCE WITH AMBIGUITY

You won’t have all the answer. Ever.

Going (a)Broad

Going (a)Broad

ASSUME AT YOUR OWN RISK

Don't make an ass of you and me

2 // ON-BOARDING

It’s all like a big first date

DENGLISCH

Wilkommen in die Deutsche Akademie

On-boarding

NEW DESIGN LANGUAGES

Making common languages

On-boarding

LETS COMMUNICATE BETTER

Making a visual business card.

Finding Opportunities

FINGER ON THE PULSE

Humans of Berlin

On-boarding

Going (a)Broad

something like that

3 // PROTOTYPING

Build. test. repeat.

JAM BERLIN

Less talking more doing!

Prototyping and Testing

THE CREATION CENTER

Big Trends and Big Strategy

Prototyping and Testing

NO FOMO!

So much to do so little time.

Prototyping and Testing

THERE IS ONLY MAKE

Fail early to succeed sooner.

Prototyping and Testing

4 // FINDING OPPORTUNITIES

Application and Development

GOODPATCH BERLIN

Pushing the world forward

Finding Opportunities

PROTTAPP

Making prototyping easier

Finding Opportunities

LEAVING HOME 2.0

Goodpatch, Tokyo!

Finding Opportunities

INFLUENCING INFLUENCERS

Designing for innovation!

Finding Opportunities

5 // FINAL THOUGHTS

Any bright ideas.

CROSS POLLINATION

Ideas like Shuffle Lunch

Finding Opportunities

PROBLEMS OF THE FUTURE

Creation to growth

Finding Opportunities

Questions, queries and compliments.

I <3 FEEDBACK