Rising Above the Data Chaos – Enabling Agile Development for Self-Service BI

DV-PAC San FranciscoData Virtualization at Ultra Mobile, Inc.

9.12.2017

About Ultra Mobile, Inc.Ultra Mobile, Inc. is a family of companies dedicated to creating innovative, authentic mobile communication experiences around the globe.

Flagship brand

- Best value for customers who regularly call internationally

- Supported in English, Espanola and Mandarin

- Primarily sold through ‘Mom and pop’ retailers

Fastest Growing Brand

- Best domestic mobile plan price

- Emphasizes reduced costs for bulk purchases

- Sold exclusively Online

Youngest Brand

- Focus on international students

- Sold via overseas agents, Universities

Innovative

Rapid Growth

Competitive Market

By Snaily - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33850673

Data chaos is a given

Our logical view of Chaos

Reporting Services

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Analytics off Operational Systems

Slow time to Market for HDFS - - Mart Creation

Inbox overload

Bottle-necked by Data SME

Continual Change is Source Systems

Our modernized platform

Operational data is abstracted through virtualization

Marts are virtualized

Reports are online/mobile. Information is pulled vs. pushed

Data SME repurposed for Governance / Monetization

Back-end change is abstracted by Denodo layer

Data V

irtualizatio

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d G

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rnan

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Benefits achieved through the Denodo platform

Reduced time to market for intensive BI projects from months to weeks

Benefits achieved through the Denodo platformModel once, re-use multiple is now a reality (Governance)

Denodo Virtualization

Benefits achieved through the Denodo platformTBs to ‘Speed of Thought’ Dashboards (Performance via Caching)

Decision

Historical Timely

Benefits achieved through the Denodo platformAbstraction of Infrastructure and Application Changes

- In the past 6 months we have

- Stood up a new brand through acquisition

- Sunset an existing brand

- Moved major systems from SQL Server to Aurora

- Replaced our CARE ticketing and IVR systems

All without outages or impacts to business reports!

What made this effort successful?

- It worked – POC environment morphed into Production

- Up and running in hours, stable in days, delivering immediately

- Both Denodo (and Looker) teams were outstanding to work with

- Be it SQL Server or Aurora or Impala – ZERO integration challenges

- Performance and time to market speak volumes

- Price points for every size organization

Mike BurkesVice President, Enterprise Information Managementmikeb@ultra.me(949)273-2867

KP VyasDirector, Data Analytics

kvyas@ultra.me(949)356-6281