MBC- 2014

MEDIA ACTIVISM DURING UKRAINIAN UPRISING 2013-2014

“BUGS & FIXES”

AIM OF THE PRESENTATION• We tried to analyze strong and weak sides of media activism in

times of huge political, social and economical turmoil, taking as an example Ukraine.

• Our analysis can be helpful for any media activist in case of political crisis or natural disaster.

Ukrainian uprising:

• Started 21.11.13

• After government refusal to sign AT&FTZ Agreement with EU

Stages of protest:

• -For Eurointegration

• -Anti-govermental

• -Against repressions

• -Against “Dragon laws” limiting rights and freedoms

• -Against killings and repressions of protesters

• -Anti-govermental

• -Mourning protests

• -Overthrow of Yanukovich

• -Pro-govermental and pro-Russian protests in South, Eastern regions and in Crimea

• -Crimea annexation

At all stages there was a plenty of thematic projects in Internet

MAIN PURPOSES:

•-Information

•-Coordination

•-Real help and support

•- Sharing

MEDIA:

• FACEBOOK

• TWITTER

• STAND-ALONE SITES

• VK

• YOUTUBE

• OTHER

Let’s analyzeGAINS AND VAINS OF UKRAINIAN MEDIA CAMPAIGN

FIX 1•QUANTITY OF PROJECTS=EVERYONE CAN FIND PLACE FOR HIM

FIX 2RISE OF NATIONAL SPIRITS =SHAPING OF THE NATIONAL IDENTITY

FIX 3NOT ONLY A VIRTUAL PROJECTS BUT A LOT OF REAL DEEDS

FIX 4A LOT OF NEW FOR UKRAINE MEDIA TECHNIQUES

FIX 5A LOT OF DETAILED DOCUMENTATION OF THE EVENTS

FIX 6NEW NATIONAL HEROES AND LEGENDS

FIX 7NEW FORMATS IN MASS-MEDIA COVERAGE

FIX 8BREAK OF CREATIVE ACTIVITY

FIX 9BREAK OF DISCUSSIONS AND ATTENTION TO THE UKRAINE’S FUTURE

BUG 1NUMEROSITY OBSTRUCT TO COORDINATE EFFORTS= DUPLICATION OF PROJECTS

BUG 2PROJECTS CONSOLIDATED ALREADY ACTIVE AUDIENCE BUT DIDN’T REACH PASSIVE OR ANTAGONISTIC ONE.

BUG 3A LOT OF HATE SPEECHES FROM OPINION LEADERS

BUG 4UNDERVALUATION OF LANGUAGE FACTOR

BUG 5LATE UNDERSTANDING OF COUNTERPROPAGANDA IMPORTANCE

BUG 6FAKES AND RUMORS

BUG 7REACTIVITY, NOT PROACTIVITY

BUG 8POOR WORK WITH FEARS

BUG 9PROBLEMS WITH CHARITY MANAGEMENT

QUESTIONS?

THANK YOU!Media Experts:

Olga Ivanova Tetiana ShovkunKyiv, 2014