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MEDIA ACTIVISM DURING UKRAINIAN UPRISING 2013-2014
“BUGS & FIXES”
AIM OF THE PRESENTATION• We tried to analyze strong and weak sides of media activism in
times of huge political, social and economical turmoil, taking as an example Ukraine.
• Our analysis can be helpful for any media activist in case of political crisis or natural disaster.
Ukrainian uprising:
• Started 21.11.13
• After government refusal to sign AT&FTZ Agreement with EU
Stages of protest:
• -For Eurointegration
• -Anti-govermental
• -Against repressions
• -Against “Dragon laws” limiting rights and freedoms
• -Against killings and repressions of protesters
• -Anti-govermental
• -Mourning protests
• -Overthrow of Yanukovich
• -Pro-govermental and pro-Russian protests in South, Eastern regions and in Crimea
• -Crimea annexation
At all stages there was a plenty of thematic projects in Internet
MAIN PURPOSES:
•-Information
•-Coordination
•-Real help and support
•- Sharing
MEDIA:
• STAND-ALONE SITES
• VK
• YOUTUBE
• OTHER
Let’s analyzeGAINS AND VAINS OF UKRAINIAN MEDIA CAMPAIGN
FIX 1•QUANTITY OF PROJECTS=EVERYONE CAN FIND PLACE FOR HIM
FIX 2RISE OF NATIONAL SPIRITS =SHAPING OF THE NATIONAL IDENTITY
FIX 3NOT ONLY A VIRTUAL PROJECTS BUT A LOT OF REAL DEEDS
FIX 4A LOT OF NEW FOR UKRAINE MEDIA TECHNIQUES
FIX 5A LOT OF DETAILED DOCUMENTATION OF THE EVENTS
FIX 6NEW NATIONAL HEROES AND LEGENDS
FIX 7NEW FORMATS IN MASS-MEDIA COVERAGE
FIX 8BREAK OF CREATIVE ACTIVITY
FIX 9BREAK OF DISCUSSIONS AND ATTENTION TO THE UKRAINE’S FUTURE
BUG 1NUMEROSITY OBSTRUCT TO COORDINATE EFFORTS= DUPLICATION OF PROJECTS
BUG 2PROJECTS CONSOLIDATED ALREADY ACTIVE AUDIENCE BUT DIDN’T REACH PASSIVE OR ANTAGONISTIC ONE.
BUG 3A LOT OF HATE SPEECHES FROM OPINION LEADERS
BUG 4UNDERVALUATION OF LANGUAGE FACTOR
BUG 5LATE UNDERSTANDING OF COUNTERPROPAGANDA IMPORTANCE
BUG 6FAKES AND RUMORS
BUG 7REACTIVITY, NOT PROACTIVITY
BUG 8POOR WORK WITH FEARS
BUG 9PROBLEMS WITH CHARITY MANAGEMENT
QUESTIONS?
THANK YOU!Media Experts:
Olga Ivanova Tetiana ShovkunKyiv, 2014
