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DSLR Camera Competition in Indonesia Market very agresive with two big dominators instead others. How they sell the products, what are their inovations, what is their niece of market. this slide describe red line of that
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CAMERA COMPE
TITI
ON
I T’ S
NO
T J
US
T A
BO
UT
AB
I LI T
Y
NIKON
OLYMPUS
SONY
FUJIFILM
SAMSUNG
KODAK
PENTAX
MINOLTA
CANON
BRANDS
NIKON
OLYMPUS
SONY
FUJIFILM
SAMSUNG
KODAK
PENTAX
MINOLTA
CANON
BRAND DOMINATORS
VS
NIKONCANON
TECHNICALLY
VS
accesories
Physical material
easy to use
mode
aparture
pre Image processing
shutter speed
lens avaibility, price, compatibility
grip
unit price
autofocus
recording ability
Image stabilization
continuous shooting
noise control by ISO levelflip livescreen
White balance
NIKONCANON
SIMPLY
VS= TOYOTA = MERCY
beginner
cheap
advance
expensive
DIFFERENT MARKETSEGMENTATION
NIKONCANON
MARKETING STRATEGY
VSbranding
community
branding
after sales
warranty ConservatifAgresive
Experienced -> Self educated -> qualitynew comer -> media educated -> “benefit”
NIKONCANON
SALES
VSGlobal market share
Year 2010Based on the global IDC (www.idc.com)
44.5 % 29.8%
SALES
NIKONCANON VS
Sales distribution
NIKONCANON
SALESVS
Price based on class (year 2011)
NIKONCANON
SALESVS
Customer choice Award (year 2013)
By hardwarezone.com.sg
RECOMMENDATION FOR
OLYMPUS
SONY
FUJIFILM
SAMSUNG
KODAK
PENTAX
MINOLTA
COMMUNTY, BRANDING
THANKS!
FURTHER DISCUSSraise your hand pelase!
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