Competitor Analysis and Its Importance in 2016

Competitor Analysis and its

importance in 2016

Jeremy Spiller

January 2016

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#whmweb

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If you know the enemy and know

yourself, you need not fear the

result of 100 battlesSun Tzu

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Why do it?

It’s been 21 years

Image source; Digiresults

There’s much to consider

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The stakes are high

Why aren’t more businesses doing it?

The elephant in the room

Data Insight Action

Quantitative

Hybrid; quantitative and qualitative

Qualitative

Plan it properly

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Select one to three

competitorsAdd indirect

Create chart

Action

7 key areas to keep an eye on

What do you think? Their websites

What do you think?

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Review their sites carefully

Messaging

Content

Navigation

Features

Calls to Action (CTAs)

Key-

phrase 1

Key-

phrase 2

Key-

phrase 3

Key-

phrase 4

Key-

phrase 5

Positions, then why?

CompetitorsYou

Search

www.sitecheckerapp.com

As of Nov 6, 2015

Organic Keyword Count (Approx.)

Organic Keyword Count (Approx.)

SEMrush's estimate of the number of words for which you rank in the top 20 results.

As of Nov 10, 2015

Inbound Links

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

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Rank, strategy, search volume, traffic, url and more

Paid

Top 3 Most Engaging Cross-Channel Posts

Social

Content

Yes, sign up to their stuff

Email

You will not be judged

‘Net Results Newsletter’

‘6 Online Community Tips You Should Steal Today’

‘How to Build an All-Star Social Media Team’

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Recruitment

What are the dangers?

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Lack of clarity

It’s ongoing

Not knowing what’s out there

Thinking they’re all the same

No action

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Some of the tools we use

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Key takeaways

Do it

Then continue to do it

Identify

Decide what to monitor

Plan

Use the right tools

Gather insights

Take action