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CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVEAs
ia-P
acifi
c D
igita
l & S
ocia
l Med
ia
Big #DataSocial MediaAsia-Pacific
2
ASIA-PACIFIC
Digital Asia-Pacific
Via our region-wide network of digital strategists, data analysts, content and community experts, digital media professionals and creative technologists. We deliver integrated social media and digital communications, through holistic know-how in China and Asian markets.
>STRATEGY>LISTENING>REPORTING>INFLUENCE> ENGAGEMENT>CONTENT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVEABOUT ZAHEER ABOUT GOLIN
3
THINK BIG… AN EXPLOSION!
CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
THE CHALLENGE EXPLOSIVE DATA GROWTH
CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG DATA
6
UNDERSTANDING THE POTENTIAL OF
BIG
DATA
79
WE ARE HERE
CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
810
AS WELL AS HERE
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
ABOUT ZAHEER ABOUT GOLIN
911
MORE CONTEXT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
ABOUT ZAHEER ABOUT GOLIN
1012
GREATER INSIGHT…
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
ABOUT ZAHEER ABOUT GOLIN
1113
BIG DATA IS BIG…
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
IS BIGIT CAN BENEFIT AN ENTIRE ORGANIZATION.
ABOUT ZAHEER ABOUT GOLIN
1214
LOCAL CONTEXT = MISSION CRITICAL
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Source: Google Maps
ABOUT ZAHEER ABOUT GOLIN
1315
NOTHING BEATS A STREET VIEW
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG INSIGHTS START SMALL
ABOUT ZAHEER ABOUT GOLIN
1416
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
KNOW YOUR CUSTOMER
ABOUT ZAHEER ABOUT GOLIN
1517
TRACKING PURCHASE INTENT
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Next Big Purchase
BIG DATA FOR MARKETING
ABOUT ZAHEER ABOUT GOLIN
1618
BIG OPPORTUNITIES TO ENGAGE MEANINGFULLY
CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
1719
BIG INCENTIVES
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
MAGICAL MOMENTS
ABOUT ZAHEER ABOUT GOLIN
1820
WELCOME
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
MAKING SOCIAL MEDIA DATA COUNT
ABOUT ZAHEER ABOUT GOLIN
CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER
19
CORPORATE ISSUES MARKET SHARE
PREDICTIVE ANALYTICS CAN SAVE $ & JOBS
BIG DATA IN COMMUNICATIONS
CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER
BIG DATA ANALYTICS
WILL DRIVE BETTER
EXECUTIVE
DECISION-MAKING20
IN THE FUTURE…
CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER
21
OUR BIG PROFILES
2224
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
REQUIRES BIG PLANNING
•Marketing •Communications •Reputation Management •Crisis Management •Product Launch •Relationship Management •Loyalty •Product Innovation •Competitor Advantage •Customer Support •Call-Centre •Public Relations
ABOUT ZAHEER ABOUT GOLIN
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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDS
Sour
ce: C
ompu
ter S
cien
ces
Cor
pora
tion,
201
2
ABOUT ZAHEER ABOUT GOLIN
2426
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDSStructured vs.Unstructured Data
Source: Computer Sciences Corporation, 2012
ABOUT ZAHEER ABOUT GOLIN
2527
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG TRENDS
Source: Computer Sciences Corporation, 2012
ABOUT ZAHEER ABOUT GOLIN
2628
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
BIG PROFIT
Source: Sybase, an SAP Company
ABOUT ZAHEER ABOUT GOLIN
2729
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
SYSTEMS RESTRUCTURING TALENT
DASHBOARDS INTEGRATION ANALYTICS
WHAT NEXT?
ABOUT ZAHEER ABOUT GOLIN
2830
BIG THANK YOU
CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
Images Source: Creative Commons license
Zaheer Nooruddin @Digible Digital & Social Media Asia-Pacific
ABOUT ZAHEER ABOUT GOLIN
29
DIGITAL SOCIAL MEDIA MOBILE
SOCIAL MEDIA TRAINING1DIGITAL EFFECTIVENESS2SOCIAL MEDIA REPORTING3
INFLUENCER MANAGEMENT4COMMUNITY MARKETING5
CONTENT COMMUNICATIONS6CRISIS READINESS7
MOBILITY INNOVATION8
Asia
-Pac
ific
Dig
ital &
Soc
ial M
edia
CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE
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