3 Ways the IoT enhances behavioural design

3 Ways the enhances

@_bernardofnBernardo Nunes

bernardofn/

INTERNET OF THINGS BEHAVIOURAL

DESIGN

By 2020, there will be >20 billion interconnected devices@HPE

@dashbuttondudes

Set it Press it Get it

CAPTOLOGY

Computers Persuasion

Web sites

Smartphones

Video games

Virtual Reality

Wearables

Smart Homes

Behaviour

Attitudes

Motivation

World view

Compliance

@bjfogg

@captologyComputers As Persuasive Technologies

@Health_IT

@fitbit

Mechanisms for the sophisticated and conscientious

@Princellewelyn

Ostrich effectMotivated Avoidance or Rejection of Information About Goal

Progress

Convenience Life optimizationi

Personal DataEfficiency

Redesign of value chains

Observational data

Causal inference

3 ways the IoT enhances Behavioural Design

IoT facilitates the collection of psychometrics

@michalkosisnski

“ Our smartphone, … , is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously. “

Michal Kosisnki

discovermyprofile.com

68 Likes political view, sexual orientation, cognitive ability, religion, alcohol, smoking, drugs.

70 Likes

> friends

150 Likes

300 Likes

> parents> partner

applymagicsauce.com

Trait prediction engine

@CamAnalytica

Psychometrics

Election canvassing

IoT reduces the adverse selection

problem in the insurance sector

Pricing process = standard discount + personality discount (from a Personality Quiz)

@AdmiralUK

Collects badges from: safe driving skills + driving times + reviewing the app

@AvivaUK

IoT improves the customer experiencein the travelling industry

@Booking.com

@Booking.com

Subject groupings with Machine Learning

BrugesViennaVerona

BrugesViennaVerona

RomanticRoman ruinsPhotography

Historical-landmarks

RhodesBayahibe

Kho Phi Phi

DivingSnorkellingSun-bathing

Walking with kids

LisbonSydney

Liverpool

BusinessShopping

MonumentsDiverse food

AB test with 34 Mi. usersEmail marketing campaign

10% uplift in net conversion

Booking.com Booking Experiences app

Mobile-led experiencePersonalised in-destination experience

Machine learning to predict individual traveller intent All on demand, with hassle-free payment and priority queueing

WhatSubfield in machine learning

WhyLearn a predictive preference model

HowFrom observed behaviour

IoT personalises behaviour change

interventions

Impersonal default rules

“ Some of these rules do a great deal of

good, but others might be poorly chosen,

perhaps because those who select them

are insufficiently informed, perhaps

because they are self-interested, perhaps

because one size does not fit all. “

@CassSunstein

“ This report focuses on the more automatic or context-based drivers of behaviour, including the surrounding ‘choice environment’. “

@cabinetoffice

“ Attract attention. We are more likely to do something that our

attention is drawn towards. Ways of doing this include the use of

images, colour or personalisation. “

@B_I_Tweets

Data

BE

UX

“ Designing for behaviour change integrates behavioural research, pragmatic product development,

and rigorous data analysis. “

@sawendel

3S

Shop + Share + Socialise

45%

40%

15%

Adults spend around 3h online per day

@AIBUK

@Wealthfront

@pensionbee

@moneyboxteam

CreativeMarketing

Coding +Automation

BehaviouralPsychology

Data +Testing

LeanMarketing

Technical Marketing

UX improvement

Conversion Rate Optimization

GROWTHHACKING

@clara_buchanan

@GrowthTribe

Growth Hacking

@GrowthTribe

AcquisitionGetting them to sign up

ActivationUsers get a great first user experience

RetentionMaking sure users come back

ReferralGetting users to invite others

RevenueSell, upsell, cross sell

AwarenessGetting people to visit your website

Conversion Funnel

@davemcclure

Acquisition

Activation

Retention

Referral

Revenue

AwarenessSimplify messages + Salience

Defaults + Timely

Priming + Ego + Affect

Commitments + Incentives

Social + Norms

Behavioural Economics 2.0

Redesign of value chains

Observational data

Causal inference

3 ways the IoT enhances Behavioural Design

@_bernardofn

Bernardo Nunes

bernardofn/