2DiALOG - Predictive analytics in social business

PREDICTIVE ANALYTICS IN SOCIAL BUSINESS Theo Reichgelt – 2DiALOG

#SitecoreWinterCamp

Before we begin

•  Any questions can be asked via the chat pane in the control panel at the right hand side of your screen.

•  Questions will be answered at the end of the webinar

•  You’ll receive the sheets presented within 48 hours after the webinar

TODAY’S PRESENTER Theo Reichgelt – Country manager 2DiALOG

Blogger Frankwatching.com & 2DiALOG.nl theo.reichgelt@2DiALOG.nl

@theoreichgelt

#SitecoreWinterCamp

SOCIAL BUSINESS STRATEGY & TECHNOLOGY

www.2DiALOG.nl

Agenda

•  Introduction •  Collect data •  Analyse data

•  Predict behavior •  Summary •  Q&A

The online generation

WHAT ARE PREDICTIVE ANALYTICS? The next step in social media

Sample use cases

•  Locate consumers with purchase intent •  Locate unsatisfied consumers and customers to: –  Raise conversion

–  Raise brand loyalty

•  Create brand ambassadors (“wow” moment) •  Empower product development

3 STEPS TOWARDS ACTIONABLE ANALYTICS Collect data, analyze data, predict behavior

STEP 1: COLLECT DATA

How?

•  Manual searches on social networks, blogs, consumer websites, review sites, etc.

•  Deeper and wider searches with a social listening tool.

Webinar example

•  People getting married •  Twitter and Instagram search •  Analyze data

•  Predict behavior •  Act

Sample searches

•  Search on hashtags #shesaidyes #isaidyes #engaged #married

•  Search on phrases “getting married” •  Search within a geographic location or

language

•  Deepen search for other interests •  Search on sentiment

The Query

Unfiltered data

STEP 2: ANALYSE DATA

Data filtered on: Positive sentiment Travel interest

STEP 3: PREDICT BEHAVIOR

Connecting the dots to create actionable analyses

Predict and act, examples

•  Travel agent –  Social action: engage!

–  Website: show targeted information

•  Flu epedemic

SUMMARY

Summary

•  Large amount of data available •  Collect it, analyze it, predict and act •  Combine data –  Social, website, business systems

•  Create “wow” moments and brand ambassadors

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