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An introductory presentation made to a group of SMEs about the concept of Working Out Loud (WOL) as a possible method to inculcate thought leadership.
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Promoting Thought Leadership
by Working Out Loud
Sajita Thomas
Business HR
13 Nov 2014
Promoting Thought Leadership, Step-by-step
What is it?
Platform for Amplifying Expertise
How?
Using the concept of Working Out Loud Circles
Coverage
Background
Working Out Loud
Benefits
WOL Circles
Next Steps
1
2
3
4
5
Business Objective
• Inculcating thought leadership was a prime need and a
directive given to Business HR
–Organization view: Visibility of capabilities, accomplishments
– Individual view: Visibility of interests, opportunities
• A vital need in the era of social business
Working Out Loud – Bryce Williams
Working Out Loud = Observable Work + Narrating Your Work
Working Out Loud – Bryce Williams
Working Out Loud = Observable Work + Narrating Your Work
Myth
• Networking => exchanging cards at
events, shaking hands with many
people, shallow “friends”
• I am not interested in self branding; I
am a shy person; I wish to be a quiet
kind of thought leader
• Personal branding involves artificial
self-promotion, managing
appearance
Understanding Networking, Branding
Myth
• Networking => exchanging cards at
events, shaking hands with many
people, shallow “friends”
• I am not interested in self branding; I
am a shy person; I wish to be a quiet
kind of thought leader
• Personal branding involves artificial
self-promotion, managing
appearance
Reality
• Networking is about building meaningful relationships, one person at a time (Keith Ferrazzi)
• I already have a brand. It is what people say about me when I leave the room (it’s my identity)
• Personal branding = thoughtful approach to express our authentic self
Understanding Networking, Branding
Mail received this morning…!
College rank? Faculty? Course content? It’s all…
Working Out Loud – John Stepper
Working out loud is working in
an open, generous, connected
way so you can build a purposeful
network, become more effective,
and access more opportunities.
-John Stepper
Stories That Inspired WOL
Salman Khan Khan Academy
Jordi Munoz DIYdrones.com
Working Out Loud – John Stepper
W
O
L
Open Generous Connected
Purposeful network Effective Access opportunities
Elements of WOL
1. Making work visible
2. Making work better
3. Leading with generosity
4. Building a social network
5. Making it all purposeful
Outcomes of WOL
Visibility of ability to peers and
seniors
Collaboration
Sharing of knowledge and expertise
Personal branding
Building confidence , honing
writing & speaking skills
Working Out Loud
Working Out Loud – Simon Terry
Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable. We need to work at this new practice to deliver value.
Program Output by Participants
1. Blog posts
2. Articles
3. Whitepapers
4. Presentations
5. Virtual class sessions
6. Comments on blogs
7. Event speakers, Guest lectures
Avenues: Internal and External
• Enterprise Social Network (ESN)
• Articles published in specialist magazines or banking websites
like Finextra
• Company web site
• Conference papers
WOL Circle
• How
– A group of 5-10, preferably co-located
– Interested in getting started with WOL
–One hour each week for 12 weeks
–Guidebook with suggested weekly actions
• Why it helps
– Building a new habit
– Peer group support: sharing, ideas
– Commitment
Frequently Asked Questions (so far)
• Are the WOL Circle working out loud among themselves, or, they are a support group to help
each other work out loud?
– WOL Circle is a temporary mechanism to help individuals (circle members) to embark on working out
loud
• Is it better for people with similar domain interests to form circles?
– Not necessarily. Perhaps it is better to be part of a circle with diverse interest areas and with people
at different levels of networking ability. Most of us already have a network of people with same
interests, or we anyway work with people of similar profile. The circle is an enabler to consciously
widen and deepen our network
• Is it necessary to form circles in the same location?
– It is preferred because the primary purpose of forming the good habit of working out loud will be
better achieved with the convenience of closer and face-to-face interaction among members
What You Have to Do Now
• Ask, clarify key questions
• Volunteer right away or within 24 hours to:
– Be part of the first pilot circle(s)
– Be a facilitator of a circle
• Need WOL Pilot initiative now
To explore further
• A short 3-minute video: http://www.youtube.com/watch?v=NRYQRj-ZGg4
• Start here and explore some of the other interesting articles on the same site
such as Working out loud & the rise of introverts
• InformationWeek magazine article contextualizing WOL within KM, social
business, collaboration, innovation and business agility, with a short snippet
image here
• Shell has been using WOL for its knowledge management since 2011 as written
here, their presentation was scheduled at the recent KMWorld Conference
Thank You Q&A
Also: See 3-minute video:
http://www.youtube.com/watch?v=NRYQRj-ZGg4
Dennis Pearce
Harold Jarche
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