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So You Want To Be a Copywriter presentation was delivered to undergraduate communications students at Bethune Cookman University in Daytona Beach, Florida in January 2012. It includes subjects from the book "Kick-ass Copywriting in 10 Easy Steps" which is available through Amazon and all book sellers. The presentation teaches the five things you need to know about copywriting to succeed in a copywriting career.
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So You Want To Be A COPYWRITER?
5 Things You Need to Know to Succeed
1. You Need Diverse Skills.
Copywriters wear many hats throughout their careers.
Writing Marketing Research Advertising Trade Shows Public Relations Administrative Legal Budget Sales
2. You Have to Pick a Path.
Copywriters can work on the agency-side or the client-side.
3. You Need to be a Well-Rounded Writer.
Copywriters write a lot of different stuff for a lot of
different people and purposes.
CONTENT
COPY
COMMUNICATIONS
4. You Need a Thick Skin.
Copywriters have to tolerate criticism, crazy clients and/or
executives, and changing opinions.
5. You Need to Develop Your Brand and Live It.
Copywriters can leverage the social web to jumpstart their
careers.But remember, people are
watching.
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