So You Want To Be A COPYWRITER?

5 Things You Need to Know to Succeed

1. You Need Diverse Skills.

Copywriters wear many hats throughout their careers.

Writing Marketing Research Advertising Trade Shows Public Relations Administrative Legal Budget Sales

2. You Have to Pick a Path.

Copywriters can work on the agency-side or the client-side.

3. You Need to be a Well-Rounded Writer.

Copywriters write a lot of different stuff for a lot of

different people and purposes.

CONTENT

COPY

COMMUNICATIONS

4. You Need a Thick Skin.

Copywriters have to tolerate criticism, crazy clients and/or

executives, and changing opinions.

5. You Need to Develop Your Brand and Live It.

Copywriters can leverage the social web to jumpstart their

careers.But remember, people are

watching.