Promoting Career Pathways

Promoting Career Pathways

In the West, Central & Southwest Workforce Development Service

Regions

By Dr. Chuck Terrell, Vice President of Workforce Development Services and Margaret Boyes, APR, Public Relations and Marketing Specialist

How did it start?

» The opportunity» The idea» The meeting» The work

$ $SHOW ME THE MONEY!

Why was it a good project?

» Collaborative and inclusive effort—partnership and teamwork

» Sister colleges willing to put effort into the project

» All have the same challenges in promoting career pathways

Seen the money, now what?1) Meeting as a team

3) Brainstorming

5) Hiring the production crew

7) Writing

9) Planning the shoot

In this corner we have…

1) Three different scripts

3) Introduction and summary

5) Pulling it all together

7) Can you say communicate?

Why did you choose that?

New River – machining

Dabney – forestry

Virginia Western – mechatronics; mecha what?

And ACTION!

1) Scheduling the shoots2) Three different schools with a minimum

of a day of shooting – most was a day and a half

3) Eight weeks to complete it4) Voice over talent5) Then there is the DVD duplication, cover

design and printing, and then distribution

I said, ACTION!

1) Editing2) Trust3) Review4) Pray

6) It’s all about Life Cereal – They like it, hey Mikey!

Can I play?DVD team members:2)Dabney (Gail Johnson), New River (Peggy Dunn), Virginia Western (Margaret Boyes)3)Virginia Video/Fox 21/27, Mike Hanger4)Peter Drew Productions5)Graphic Designer, Debbie Weeks6)DVD Duplication, Disk Makers7)DVD cover printing, Progress Press

It slices. It dices.

It even makes Julienne fries!

Don’t you think it’s time you owned one now?

SHUT UP!

Now, show the video please.

Where’s the beef?

» What did this cost?

» How is it being use?

How is it being used?Distributed to:» high school guidance counselors» career coaches» students at Technology Summit» businesses that participated in Technology Summit» shown at technology camp» college recruiter» Workforce Development office» instructors and division coordinators distributing at career fairs.

Too early to tell

The piece is effective and we feel it provides prospective students with an overview of what each of the participating colleges do

Additionally, is demonstrates to employers that we are actively trying to help fill their career and technical job needs

Any results yet?

It’s all about relationships1) Respect

2) Communication

3) Humor/fun

So, why’d you do it?

“Maggie, I have an idea I want to run past you for your input.”

Translation …

I want you to do this project, Maggie.

This is Chuck with an idea

This is me after a meeting with Chuck

The End!Of me…

To download this slide presentation, go to slideshare.net

Search for “Career Pathways Virginia Western”

cterrell@virginiawestern.edu

mboyes@virginiawestern.edu