Personal Branding with Social Media

Social Media and You

Allison MatherlyCoordinator of Digital Engagement

Texas Tech University

Pop Quiz!

Are You Addicted to Social Media?

For each “yes,” give yourself three points.

For each “maybe,” give yourself two points.

For each “no,” give yourself zero points.

You read, comment, and promote someone’s blog about nothing.

You use hashtags in your email.

You Check in on Foursquare, everywhere you go!

You follow or have a profile for your pet.

You like your own posts.

You dream in 140 characters.

It’s the first thing you do in the morning.

You update your status while out with real people.

You share everything.

Klout becomes your social currency.

How’d you do?

A Little Introduction

Coordinator of Digital Engagement

May 2010 Graduate of College of Media & Communication

Master of Arts Student

Blog Writer

Personal Branding

Why Is It Important?

Job Search

Networking

Graduate School

Putting Your Best Foot Forward

Be Present!

Be Positive!

Be Persuasive!

Social Media

Social Media

Social media can help -- or can hurt -- your personal brand.

FacebookFor Good

618 Million Daily Users

Show Personality

For Evil

Profile Photos

Likes

Friends Tags

LinkedInProfessional Social Network

200 million users

20 million college students or recent graduates

82% trust information on LinkedIn

LinkedIn Content

Projects

Courses

Internships

Volunteer Work

Skills

Google+

Dead Zone?

Search Engine Optimization

Google+

Communities

Networking remotely

General Life LessonsNetworking while in school

Interviewing

That first job

Dream big

Discussion and Questions!

Allison Matherly

allison.matherly@ttu.edu

@allisonmatherly

I’m here to help!