Social Media: Personal Branding

Social mediaPersonal branding

Wim MathuesBenelux Content Manager,bwin.party Digital Entertainment

Stijn PofféResearch Consultant, InSites Consulting

Who we are?Some things you need to know about us.

Ghent I Rotterdam I London I Timisoara I New York

www.insites-consulting.com

Nice to meet youWim Mathues, Independent Marketing & Communication Consultant

[email protected]

@WimMathues

http://www.linkedin.com/in/wimmathues

Graduated at KULeuven in the master of Corporate Communication in 2011, started my own little communication consultancy during these studies. Current key accounts as an independent consultant are bwin.party Digital Entertainment and football club Oud-Heverlee Leuven (OHL). Furthermore, I was on the payroll at Capgemini and LUNA. My main goal is to link my professional skills to my personal passions and develop business while having fun…

"Vind je (eerlijk) veel werk met ons diploma BC?“

"Aansluitend bij de vorige vraag: in welke sectoren, bedrijven?“

"Is meertaligheid (FR, NL, EN) een must voor het vinden van

een goede job?“

"Als oud-BC-student: welke strategieën/theorieën/modellen die

je gezien hebt in de opleiding gebruik je ook echt in het

werkveld?"

Corporate Communication, and then what?



Nice to meet youStijn Poffé, Research Consultant @InSites

I am 25 years old, giving everything I’ve got at InSites Consulting for just over 1,5 years now. Before that I have been studying Applied Economics in Leuven and afterwards, I obtained a Master in General Management at Vlerick Business School. I am passionate about making consumers generate value for companies, with a specific focus on supporting growth of FMCG and Media & entertainment brands. I am currently working for major brands like MTV, Unilever, AB Inbev, Coca Cola, …

[email protected]

@stinus230

http://be.linkedin.com/in/StijnPoffe

Fact sheet: InSites Consulting

Market research agency 15 years of experience and know-how Pioneer and innovator in online methods Covering any marketing domain Fully independent Ghent, Rotterdam, London, Timisoara, New York 125 passionate employees Proprietary research panel in +25 countries Most awarded agency by ESOMAR Published well-known marketing books “the

conversation manager, the conversation

company & How cool brands stay hot

What is the link between this

picture…

…And our story?

Personal brandingLet’s start with the beginning

What is …

…Personal branding?

We are all CEO’s of our own company: Me Inc.

Tom Peters, Fast Company

“To be in business today, our most important job is to be head marketer for the brand called You.”

Socrates, 469 BC - 399 BC

“The way to gain a good reputation is to endeavor to be what you desire to appear.”

A brand is not just a logo.

It’s a collection of perceptions in the mind of a consumer…

(Colin Bates, Buildingbrands.com)

Personal branding in 2012

“On the Internet, nobody knows you’re a dog!”



Google will tell!

We know you are a dog


Your network will tell!

We know you are a dog

Networking

is nothing new!

Frigyes Karinthy, Hungarian journalist

“You can reach everyone in the world in just 6 steps.” -- 1938

800 million 800 million(unique users each month)

175 million135 million

Urban legend or not…

The rules of the game have changed…


Social Media is not personal branding. However, it can help!

Personal branding via Social Media

Why should we?

Because you are underestimating the reach and power of your network#1

INSERT Verhaal Real Madrid

Bert Verhaert, Head of recruitment KBC

“Linkedin is as important to us as Jobat or Vacature. It delivers almost 10% of all our recruits on a yearly basis. For 2012 that means, we recruited about 500 people using this platform

Because companies are using it more and more#2

Because recruiters are looking for you#3

Because it’s easier and more up to date than this: #4

“Whatever Google turns up will determine your fate. Every Twitter-message, Facebook-status and Linkedin-update is a reflection of one’s personality, capabilities and priorities.”

Joann Pan – Multimedia journalist - Mashable

Personal branding via Social Media

How can we?

Think before you start…

…ask yourself 3 questions

#1 Who are you?

#2 What are your goals?

#3 What makes you different?

Ok, got it! I’m ready to start…

…what now?

#1 Don’t be humble, but be honest

#2 Don’t hide, be visible & easy to find

#3 Build your network

#4 Be consistent

#5 Listen and interact



But, don’t a

nnoy/spam

people

Branding = the combination

Branding is creating a collection of perceptions in the mind of others…

The different Social Media platforms

Tips & tricks

“Stijn Poffé” en “Wim Mathues”

Facebook: Limit access to your inner circle

1. Manage privacy settings2. Know who’s in your network3. ‘Don’t put anything online you

don’t want your mother to see’

Twitter: Good branding potential

1. Be consistent: Only marketing is not enough => Act

2. Follow thought leaders3. Listen and interact: Use hashtags

and tag others4. Be worth sharing

Linkedin: The ideal branding tool

Linkedin: The ideal branding tool#1 Your profile

1. Make sure your profile is complete and up-to-date

2. Don’t be humble, but never lie3. Add projects and extra curricular

activities4. Use skills and endorsements5. Did you know you can take a pdf

export of your profile?

Linkedin: The ideal branding tool#2 Your network

1. Import your offline network2. Regurlarly check ‘people you

may know’3. Be careful adding people you

don’t know => avoid blocking4. Personalize your invitations

Linkedin: The ideal branding tool#3 The tools

1. Find jobs using ‘job search’ and by finetuning ‘jobs you may be interested in’

2. Follow companies you are interested in

3. Subscribe to groups4. Optional: be active on ‘Answers’

Linkedin: The ideal branding tool#4 The routines

Create a routine:

1. Daily: check your inbox, timeline, status updates (just like you probably already do with Facebook)

2. Weekly: Build your network, check your groups, …

3. Monthly: Is your profile still up-to-date?

Linkedin: The ideal branding tool#4 The nice-to-haves

1. Check out the mobile app2. Check out the apps (You can add

slideshare, wordpress, polls, reading lists,… to your profile)

3. Check out the tools (E.g. Outlook connector & browser toolbar)

Personal branding

One last tip

Start networking!



[email protected]

@Stinus230

http://be.linkedin.com/in/StijnPoffe

Let’s connect!

[email protected]

@WimMathues

http://be.linkedin.com/in/WimMathues

Education

Social Media: Personal Branding