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1
LinkedIn TIPS TO ENHANCE YOUR DIGITAL BRAND
Denis Curtin
2016
PMi
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Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
467 Million Members
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Recruiters Using LinkedIn
Source: http://www.youtern.com
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation
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LinkedIn Do’s and Don’ts
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Professional Headline
The Most Important 120 Characters In Your LinkedIn Profile
Post Your Professional Picture Next To Your Headline
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Professional Headline Appears In
Your Profile
Invitations You Send
Search Page Results
Above the Scroll
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Professional Headline In
People Similar To
Connections
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Professional Headline In
People Also Viewed
People You May Know
Recommendations You Make
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Use a Robust Headline
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Do
Do
Choose a Background Image
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Don’t
Don’t
Choose a Background Image
(Default Background)
(No Background)
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Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Communication SettingsFound Under Privacy & Settings
Viewable by all 467 Million Members
Do
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Add Alternate Email AddressFound Under Privacy & Settings
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Create a Custom URL
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Create a Custom URL
Don’t
Don’t
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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin/
Don'twww.linkedin.com/pub/mark-cuban/5b/75/6a
www.linkedin.com/pub/barbara-corcoran/74/718/7a7
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Open Candidates
Don’t
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Open Candidates
Do
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Open Candidates
Email Message from LinkedIn
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Open Candidates
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Summary Section Do
Do
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Summary Section Do
Do
Mobile
Version
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Specialties Section
Include Desired Titles
Create New Section in Summary
11SEO
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
27
Google Keyword SearchIncorrect Spelling
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Summary SectionAdd Your Word .doc Resume
Using www.SlideShare.net
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Summary SectionAdd Your Word .doc Resume
Using www.SlideShare.net
Add Link
Upload FileDo Don’t
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Summary SectionAdd Your Word .doc Resume
Using www.SlideShare.net
Edit Title
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Google Keyword Search
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Google Keyword Search
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Experience Section
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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Skills from Specialties Section
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Skills Section
Do 2SEO
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Skills Section99+ Endorsements Goal for all 50 Skills
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Skills & Endorsements Section99+ Endorsements Goal for all 50 Skills
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Skills Section
Recruiters are Using Skills Filters
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Interests Section
Don’t
Don’t
Use Industry-related Skills, Keywords and Titles
Don’t
Don’t
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Interests Section
Do
Do
Use Keywords and Titles from Specialties and Skills
33SEO
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
41
Same Keywords, Skills and Titles
Specialties Section
Skills Section
Interests Section
Should Appear In
1
2
3For Search Engine Optimization (SEO)
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
42
LinkedIn Help Center
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LinkedIn GroupsJoin 100 Groups including:
816,878 Members
697,874 Members
Do
Do
975,527 MembersTry
Do 850,884 Members
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Finding Connections at Target Companies
Follow YourTarget Companies
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Finding Jobs Using LinkedIn Search
Don’t – Instead Apply on Company Website© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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Finding Jobs Using LinkedIn Search
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Slideshare Added to Job Search Results
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LinkedIn Profile GoalsBring Profile Strength to All-Star Level
Have at Least 501 Connections (500+)
Invite Super Connectors (5,000+ Connections)
Invite Recruiters Who are LIONs
Join up to 100 Groups
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
49
Drive Recruiters to Your ProfilePost Your Resume on
• CareerBuilder.com (Using 3 Different Titles)
• Monster.com
• Indeed.com
• Other Job Boards
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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LinkedIn Profiles Are ChangingIn Privacy & Settings
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LinkedIn Profiles Are ChangingNear the Top of Your Profile
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Denis CurtinWEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net
https://www.linkedin.com/in/deniscurtin© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved
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