How to promote yourself without being vain

HOW TO PROFESSIONALLY PROMOTE YOURSELF

WITHOUT BEING VAIN & PRIDEFUL

John Roland, MDivFundraising Executive

Email: jaroland74@yahoo.comDirect: 404.545.8756Twitter: @jaroland74

http://www.linkedin.com/in/johnaroland

John Roland, @jaroland74

Don’t be this guy!

John Roland, @jaroland74

• Is it possible to genuinely be interested in the needs of others, and still promote yourself?

• Absolutely and it can be a “win/win” situation for everyone!!

• Purpose of the PowerPoint is to explain HOW!

John Roland, @jaroland74

Start with the FACTS

John Roland, @jaroland74

• Keep your resume, bio and LinkedIn profile in perfect order.

• Be factual, clear and complete.

• If you doubled sales in a year, say so.

• Tell the truth

John Roland, @jaroland74

• Investor’s Business Daily says to take the hype out of your message; stay away from adverbs and adjectives.

• For instance, INSTEAD OF saying, “I successfully led an initiative that improved productivity by 36%,” SAY, “I led an initiative that improved productivity by 36%.”

John Roland, @jaroland74

• Plenty of people do the opposite of telling the truth.

• They make boastful claims in an article or email, but their profile is lacking the most basic details.

• Tell the truth and let your factual accomplishments speak for themselves.

John Roland, @jaroland74

Share the facts – specific, quantified facts

– please.

John Roland, @jaroland74

• STATE THIS: “After implementing team-building and cost-cutting initiatives in Cincinnati, they transferred me to Atlanta to run the plant and overhaul the operations. We won ‘best production facility’ in my third, fourth and final year at Valvoline.”

John Roland, @jaroland74

• Make it very easy for people to get facts about what you have accomplished.

• It is difficult to argue with clear, defined, quantified facts.

• Don't brag, just tell the truth.

John Roland, @jaroland74

Ask for honest recommendations

John Roland, @jaroland74

• Ask for honest peer analysis and third-party proofs of your work.

• Include these recommendations and analysis in your LinkedIn profile and resume.

John Roland, @jaroland74

• Both honest peer analysis and 3rd party proofs report that what you are saying is not just your opinion of yourself, but someone else’s as well.

• It truly affirms and gives validity to what you are stating.

John Roland, @jaroland74

Acknowledge others.

John Roland, @jaroland74

How have you helped others?• State your

accomplishments in terms of how you have helped others.

• If you have clients, list the ways they have benefitted from working with you.

• If you volunteer, be proactive in supporting your favorite non-profits.

• When your team wins, give credit to the other team members.

John Roland, @jaroland74

Give credit where credit is due• Always give credit to

your sources.• As you succeed, bring

as many others along with you as you can.

• Never give yourself sole credit when it was a team achievement.

John Roland, @jaroland74

Help others & share freely

John Roland, @jaroland74

Add value to others• The best articles,

blog posts, comments and discussion topics serve to help other people.

• The wrong way to get a new client is to say, "I'm the best, hire me."

John Roland, @jaroland74

Think long-term value• The right way to get

a new client with long-term value is to be so helpful that it becomes obvious to others that you are someone who adds value and brings the right attitude to tough challenges.

John Roland, @jaroland74

Provide insights• If you have

worthwhile capabilities, use them.

• Write articles that imparts genuine insights.

• Teach others valuable skills.

John Roland, @jaroland74

Provide solutions• Be calm and

focused in stressful situations.

• Look for actual solutions, instead of simply parroting tired, old phrases.

• Use your abilities in ways that other people value.

John Roland, @jaroland74

Share freely• Share freely and

with a generous heart.

• Then make it easy for people to contact you if they value what you have shared.

John Roland, @jaroland74

Admit when you don’t know

• Newsflash: no one has all the answers.

• If you want to earn credibility, be the first to admit when you are over your head.

John Roland, @jaroland74

Okay to be bold

John Roland, @jaroland74

Biblical examples of boldness• Moses confronted

Pharaoh • David faced Goliath • Daniel in the lion’s

den• Jesus stood before

Pilot• Paul defied angry

mobs throughout the Mediterranean

John Roland, @jaroland74

You can be bold too!• You can pick up the

phone and ask for help, or call a hiring company and tell them you want the job.

• You can also tell others, especially potential employers, about your accomplishments.

John Roland, @jaroland74

Resources

• “How to self promote without being a jerk” by Bruce Kasanoff http://www.linkedin.com/today/post/article/20130828110933-36792-how-to-self-promote-without-being-a-jerk?trk=mp-reader-card

• “Humble yourselves before the Lord / Blow your own horn” by Dave O’Farrellhttp://jobseekersptc.org/humble-yourselves-before-the-lord-blow-your-own-horn/

John Roland, @jaroland74

Thanks for your time