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In this third step of Talentsquare's 'Expedition Roadmap To Getting The Job You Want', we help you to articulate your strengths is such a way that you from the eyes of a potential recruiter
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Defining Your USP
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Expedition Roadmap To Getting The Job You WantStep by Step to Your Destination
Getting the job you want requires careful consideration and intense effort.
TALENTSQUARE provides a simple 5 step process , from ‘finding out’ to ‘getting’ the job you want.
Understanding Yourself
DefiningYour Destination
Defining Your Unique Selling Proposition
Managing The Moments Of Truth
Standing Out From The Crowd
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23
4
5Step 3
Expedition Roadmap To Getting The Job You WantStep by Step to Your Destination
Understanding Yourself
DefiningYour Destination
Defining Your Unique Selling Proposition
Managing The Moments Of Truth
Standing Out From The Crowd
1
23
4
5
3Defining Your
Unique Selling Proposition
Don’t forget, it’s a Job Market. You are about to enter a Competitive Arena.So you will need a plan of attack to win in the market place.Ask yourself: What do you have to offer? Why should they be interested in you?Define your USP that articulates what makes you different from the rest
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The job market is a competitive arena. In order to be recruited, you will need to do more than list your academic track record. You will need to sell yourself, convince the buyer that you are the best choice to make. You need to stand out from competition, offer something unique in the eyes of your customer. This is what is called the ‘unique selling proposition’ (USP)
What do you have to offer to your customer?Can you define why you would be the best candidate?
• If the company that is hiring could only see that ...•The first things I
would do when I would be hired are...•My most useful
skills or strengths for this job are...
•Compared to others, I typically do better in...•The three things I could
do very well in the job I aspire to have are...•A core strength that is
so obvious for me that I take it for granted is...
Production and copyrights TalentSquare. Check www.talentsquare.com for more info.
Compiled & written by Pieterjan Kempynck. Pieterjan graduated as Master in Clinical Psychology and is Managing Director of TalentSquare. He has over 20 years experience in human resources and talent management. Pieterjan took part in several polar expeditions.
All pictures courtesy and copyright Laurent Dick at www.laurentdick.com
Pictures taken during the Antarctic Sailing Expedition 2007/2008. More info on www.circles.cc
October 2011.
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