Organizations, today are experiencing unprecedented change. These changes are increasing pressure on corporate teams, challenging them to compete and grow and devise new business strategies accordingly.

In this situation one of the most recent trend is “Service Design Thinking”, which is a tool to understand and improve the customer experiences. Creating valuable customer experience means drawing on skills such as empathy, agility and creativity. Participants of this master class will be able to use Service Design Thinking tools according to the current market scenario.

Service Design Thinking

17-18OCTOBER

Furqan Qureshi brings over three decades of industry experience. He has served in ‘C’ level positions for over 20 years. His career focus has been to transform businesses with effective use of technology to generate revenue and profits. From his first day at work at IBM as a Salesman to his last job as Chief Commercial Officer. He has garnered the respect of his colleagues, who appreciate his contribution to business, industry and community. An individual with a vision, a prolific speaker in disciplines as diverse as Soft Skills, Business Strategy, Sales and Marketing, Leadership, Process and Change Management, Design Thinking, Business Model Innovation and Digital Transformation. He has been a salesman, a sales manager and eventually a Chief Commercial Officer. His ability to achieve revenue targets has registered many success stories including multiple Hundred Percent Clubs, Golden Circle and President’s Award at IBM. His leadership and growth hacking abilities enabled him to record a USD 500 million revenue in his last employment role. His ability to inspire, motivate and energize people with his speaking abilities have been lauded and is a sought after speaker at various forums. He chose to go back to school to start his new practice of Consulting, Design Thinking, Entrepreneurship, Intrapreneurship, and Start-Up Mentoring. He is an individual with wealth of experience in business and technology, demonstrated leadership, strong ability to influence and motivate teams, and possesses a strong penchant for intellectual curiosity – he calls himself the Perennial Learner. He has achieved certification in Design Thinking from MIT and Business Model Generation from Strategyzer AG. He is currently building a community of Design Thinkers and has trained over 400+ persons in Pakistan. He is also a Mentor-in-Residence at the National Incubator in Islamabad where he mentors startups from Idea to Product to Customer Traction to Revenue generation using tools and methods of Design Thinking, Business Model Innovation, Pitching, Leadership, Selling and Business Acumen.

Trainer’s profile:

Furqan Qureshi

Course ContentParticipants will use Service Design Thinking tools to practice the Service Design process of Empathy, Define, Ideate, Prototype and Test. Participants will work in teams of five members. They will use tools and techniques like Stakeholder Mapping, Empathy Mapping, Customer Journey Mapping, Value Proposition Design, Defining the Impact, and Ideation to finally develop the Prototype of their solution as a Service Blueprint or a Mobile App. for their Design Challenge. The Problem-to-Solve (called the Design Challenge) will be pre-selected by participants.

Learning Outcome• Understand the process of Service Design Thinking

• Understand the tools and techniques used in ServiceDesign Thinking

• Developing empathy with customers to comprehend theirneeds and ideate solutions

• Developing Insights to identify services for customersusing Customer Journey Mapping

• Apply tools to Ideate and Prototypes solutions forenhancing customer experience

AudienceProfessionals and Managers responsible:

• For designing and developing services or service basedproducts for their customers

• For business processes in an organization for deliveringservices to customers

• For innovation and intrapreneurship in services

• For sales & marketing and any services related job role inthe organization e.g. HR, Finance, Admin, IT etc.

Payment Terms – Please deposit the course fee in advance, your participation will be confirmed after the payment is received. Kindly prepare the cheque in favor of "Pakistan Society for Training and Development (PSTD)" and address it to Plot # TC-3, 34th Street, Off Kh-e-Seher, Phase 5 Ext. DHA Karachi

PSTD Cancellation Policy – Cancellations made at least 5 working days prior to the program will be refunded 50%. If a booking is cancelled in less than 5 working days, no refunds can be given. Cancellations must be confirmed by a letter or email. Substitutions may be made at any time for the same program only. In case of the participant not showing up on the day of the training a replacement can be sent.

KARACHI17th - 18th October 2019 | 9:00am - 5:00pm | PSTD, KarachiWorkshop Investment: PKR  35,000+ GST (Fee per day, per participant)

FOR REGISTRATION DETAILS PLEASE CONTACTMobile: +92 301 6729127Landline: +92 21 35855985Email: register@pstd.com.pk