Enhancing Your Brand With Social Media

Minority In-House Counsel AssociationEnhancing Your Brand

with Social Media#MIHCAConference2016

Twitter: @MyMIHCA

Alice Geene

Nathan Leong

Paula T. Edgar

Sonya Olds Som

Paula T. EdgarPrincipal, PGE LLC (Speaking, Coaching and Consulting)

President, Metropolitan Black Bar Association

#MIHCAConference2016

Paula T. EdgarPrincipal, PGE LLC (Speaking, Coaching and Consulting)

President, Metropolitan Black Bar Association

#MIHCAConference2016

Alice (Lin) GeeneSenior Vice President, Corporate Affairs, General

Counsel & Secretary at Rewards Network Inc.

#MIHCAConference2016

Alice (Lin) GeeneSenior Vice President, Corporate Affairs, General

Counsel & Secretary at Rewards Network Inc.

#MIHCAConference2016

Nathan LeongCorporate, External & Legal Affairs

Microsoft Corporation

#MIHCAConference2016

Sonya Olds SomPartner, Major, Lindsey & Africa

Chicago/Midwest office, In-House Practice Group

#MIHCAConference2016

Sonya Olds SomPartner, Major, Lindsey & Africa

Chicago/Midwest office, In-House Practice Group

#MIHCAConference2016

Minority In-House Counsel AssociationEnhancing Your Brand

with Social MediaTwitter: @MyMIHCA

TIPS FROM ALICE: 1. Be thoughtful, authentic and crisp about your brand (e.g., “I facilitate

growth and positive change in technology companies”)2. Build your profile with total alignment to your brand and considering the

differences between the different social channels

#MIHCAConference2016

Minority In-House Counsel AssociationEnhancing Your Brand

with Social MediaTwitter: @MyMIHCA

#MIHCAConference2016

TIPS FROM NATHAN: 1. Include a picture with your post: it's worth a thousand words, and it

massively ups your views.2. Post smarter: Pick your brand, stay on-brand, and use the NY

Times/WaPo rule (only post what your boss or CEO would approve of if it ended up on the Front Page of the Times/Post)

Minority In-House Counsel AssociationEnhancing Your Brand

with Social MediaTwitter: @MyMIHCA

#MIHCAConference2016TIPS FROM SONYA: 1. Be Your Authentic Self – The Best, Most Professional and Personable Version of Yourself2. Be Consistent – Brand and Relationships are Built Slowly Over Time – One Tweet/Post at a Time3. Be Giving – Once You Have Identified Your Social Media Goals and Audience, Focus on Giving Your Audience What They Want/Need from You4. Be Careful5. Have Fun!

Minority In-House Counsel AssociationEnhancing Your Brand

with Social MediaTwitter: @MyMIHCA

#MIHCAConference2016

TIPS FROM PAULA: 1. Remember it’s “SOCIAL” Media! Engage, Like, Retweet, Share!2. Replicate your offline network online – it’s easier to stay in touch, have

increased visibility and consistency even when you can’t meet up IRL (in real life)

3. Your brand is your currency – deposit, invest and withdraw when needed

Minority In-House Counsel Association

CONNECT WITH US!

#MIHCAConference2016