Building Brand YOU: The Ultimate Career Foundation

Hosted by

Emily BenningtonEmily Bennington

Effective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real Job

Building Brand YOU: Building Brand YOU: The Ultimate Career FoundationThe Ultimate Career FoundationBuilding Brand YOU: Building Brand YOU: The Ultimate Career FoundationThe Ultimate Career Foundation

When we think of brands, we often think of businesses… When we think of brands, we often think of businesses… When we think of brands, we often think of businesses… When we think of brands, we often think of businesses…

Sporty Posh Ginger Baby Scary

……but people are brands too.but people are brands too.

Tom Peters made personal branding mainstream in 1997 Tom Peters made personal branding mainstream in 1997 with this must-read Fast Company article. with this must-read Fast Company article.

His key message? His key message?

Tom Peters made personal branding mainstream in 1997 Tom Peters made personal branding mainstream in 1997 with this must-read Fast Company article. with this must-read Fast Company article.

His key message? His key message?

“You are the CEO of You, Inc.”“You are the CEO of You, Inc.”

Discover

Thanks, Dan.

Create

Communicate

Maintain

Thanks, Dan.

How you see yourself How you see yourself How others see youHow others see you (self-impression) (perception)

What is YOUR Brand?What is YOUR Brand?

The finest classical musician in the world.

Playing the most complex arrangements ever written.

On a violin hand-crafted by Stradivari himself.

…and no one cared!

Discovering your brandDiscovering your brandDiscovering your brandDiscovering your brand

“To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or The Body Shop ask themselves…”

“What makes YOU

different ?”

Don’t be Don’t be generic!generic!Don’t be Don’t be generic!generic!

Boring is not a brand position Boring is not a brand position and average is not a and average is not a

competitive advantage. competitive advantage.

Boring is not a brand position Boring is not a brand position and average is not a and average is not a

competitive advantage. competitive advantage.

What have you done this week to stand out? What have you done this week to stand out? What have you done this week to stand out? What have you done this week to stand out?

Thanks, Tom.

What is your most noteworthy personal trait? What is your most noteworthy personal trait? What is your most noteworthy personal trait? What is your most noteworthy personal trait?

What would others say is your greatest strength? What would others say is your greatest strength? What would others say is your greatest strength? What would others say is your greatest strength?

What do you want to be known for? What do you want to be known for? What do you want to be known for? What do you want to be known for?

If no one is talking about If no one is talking about you, you must not be doing you, you must not be doing anything worth noticing! anything worth noticing!

If no one is talking about If no one is talking about you, you must not be doing you, you must not be doing anything worth noticing! anything worth noticing!

Word of Mouth Potential (a/k/a WOMP) is your career secret

sauce.

Word of Mouth Potential (a/k/a WOMP) is your career secret

sauce.

What do YOU want to communicate about who you are and what you represent?

How can you get people talking about you to

underscore your message?

How can you become a go-to source for information in your

industry?

Creating a brand is really creating a

message about you.

Message FocusMessage Focus

If you aim at If you aim at everything, you hit everything, you hit

nothing.nothing.

If you aim at If you aim at everything, you hit everything, you hit

nothing.nothing.

My name is ________ and I am (or will be) the best ________.

Note: If your message won’t fit on this –

you need more focus.

Don’t be more Don’t be more whitewhite noise in the world. noise in the world.

If you don’t know your message, these things If you don’t know your message, these things won’t work for you. won’t work for you.

You can run, but you can’t hide.

What’s being said about YOU?

What’s being said about your employees?

What’s being said

about other

nonprofits?What’s being said about someone YOU may hire?

1 Google Yourself

Set a Google alert for yourself and your company, competitors, industry leaders, etc.

Set a Google alert for yourself and your company, competitors, industry leaders, etc.

Do you blog?Do you blog?

All of these opportunities – All of these opportunities – actually started here.actually started here.

The Facebook we know today The Facebook we know today won’twon’t be the be the Facebook of tomorrow.Facebook of tomorrow.

The Facebook we know today The Facebook we know today won’twon’t be the be the Facebook of tomorrow.Facebook of tomorrow.

When it comes to Facebook, When it comes to Facebook, you can get with this…you can get with this…

……or you can get with that.or you can get with that.

When it comes to Facebook, When it comes to Facebook, you can get with this…you can get with this…

……or you can get with that.or you can get with that.

Have a 100% complete profileMake sure your profile is Make sure your profile is

100% complete.100% complete.Make sure your profile is Make sure your profile is

100% complete.100% complete.

What is the biggest difference between

Twitter and Facebook?

How do people How do people “list” you? “list” you?

How do people How do people “list” you? “list” you?

Remember your filter. Remember your filter. Remember your filter. Remember your filter.

Why it’s a bad idea to include a company

name in your handle.

Mind your –ilities

Keep your commitments

Building your brand takes hustle and consistency.Building your brand takes hustle and consistency.Building your brand takes hustle and consistency.Building your brand takes hustle and consistency.

You could be the best in You could be the best in the world, but it won’t the world, but it won’t

matter unless matter unless otherother people people see you that way too.see you that way too.

You could be the best in You could be the best in the world, but it won’t the world, but it won’t

matter unless matter unless otherother people people see you that way too.see you that way too.

People-Results.comPeople-Results.com

Emily BenningtonEmily BenningtonFacebook.com/EmilyBenningtonCollegetoCareer@EmilyBenningtonemily@professionalstudio365.com