Ad Campaign for Reach Dental Floss

REACH DENTAL FLOSS

L U C K Y M A T T Y

L U C Y Y E & M A T T R U B I N

C H A L L E N G E :

To get kids to floss

T A R G E T: Mothers who do it all

O N E T H I N G:

Reach makes it okay for your kids to indulge

R E C O M M E N D A T I O N:

It’s only bad if they forget to Reach

E X P E R I E N T I A L: ● Reach vending machines will be

placed around the city near restaurants (e.g. bakeries, candy shops)○ Families that pledge to participate

in the Reach 30-Day Dental Hygiene Challenge can redeem for free Reach Dental Floss

○ The Challenge: Ask mothers, fathers and kids to change their dental hygiene habits → Floss twice a day for at least 30 days

S O C I A L:● Twitter (@ReachDentalFloss) & Facebook (Reach Dental Floss)

○ Respond to #MommyProblems

B O D Y C O P Y:Their hearts are pounding.

Pupils dilating.

Mouths watering.

All for that one sweet indulgence.

Why not let them have it?

It’s only bad if they forget to Reach.

C L O S I N G:

Reach gives mothers an ease of mind

THANK YOU!