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Learn 5 Industry secrets that will making your news go viral. Implementing this will help you pitch better, get your press releases printed, and develop a better understanding of the PR-Journalist relationship.
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YOU
SUCK AT
PRESS
RELEASES!
5 INDUSTRY SECRETS
TO GOING VIRAL
THE RULES OF PR HAVE CHANGED. THE WORLD AS YOU KNOW IT IS EVOLVING. THE HISTORY OF PUBLIC RELATIONS …
… IS A HISTORY
OF A BATTLE FOR
WHAT IS REALITY
AND HOW PEOPLE
WILL SEE AND
UNDERSTAND
THAT REALITY.
SERIOUSLY,
?
SERIOUSLY,
NOW THAT YOU KNOW YOU MUST SHAPE REALITY, HERE’S WHAT YOU SHOULD KNOW…
?
INDUSTRY SECRET #1:THE NEWS NEEDS
****.
INDUSTRY SECRET #1
THE NEWS NEEDS
NEWS.
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM …
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
JOURNALISTS
HAVE TONS
OF PAGES
TO FILL
BY THE
END OF
THE DAY IMAGINE IF SOMEONE HELPED YOU
FINISH YOUR TO-DO LIST
AT WORK – UM, HELL YEAH!
YOU
SUCK AT
PRESS
RELEASES,
REMEMBER?!
IF YOU WANT SOMETHING DONE THE RIGHT WAY… YOU SHOULD DO IT YOURSELF!
IF YOU WANT SOMETHING DONE THE RIGHT WAY… YOU SHOULD DO IT YOURSELF!
IF YOU WANT SOMETHING DONE THE RIGHT WAY… YOU SHOULD
NAAAH!
IF YOU WANT SOMETHING DONE THE RIGHT WAY… LOOK FOR SOMEONE WITH THE RIGHT MINDSET
RIGHT!
WTHIS THE RIGHT
MINDSET ?!
INDUSTRY SECRET #2:YOUR STORIES ARE MOST LIKELY GOING TO BE
**********.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
SO WHAT KIND OF UNCENSORED ARE WE TALKING ABOUT HERE?
INDUSTRY SECRET #2:
YOUR STORIES ARE MOST
LIKELY GOING TO BE
UNCENSORED.
MOST MEDIA
PUBLICATIONS ARE THE
SAME OR
SOMEWHAT
THE SAME AS THE
PRESS RELEASE
YOU
ORIGINALLY
SUBMITTED.
MOST MEDIA
PUBLICATIONS ARE THE
SAME OR
SOMEWHAT
THE SAME AS THE
PRESS RELEASE
YOU
ORIGINALLY
SUBMITTED.
OMG
WRITE YOUR PRESS RELEASES LIKE
YOU’RE WRITING THE
ARTICLE YOU’RE HOPING
TO SEE IN THE NEWS!
WRITE YOUR PRESS RELEASES LIKE
YOU’RE WRITING THE
ARTICLE YOU’RE HOPING
TO SEE IN THE NEWS!
PROBLEMSOLVED!
SOMETIMES…
WHAT WHAT
YOU WANT THEY WANT
TO SAY TO
KNOW
SOMETIMES…
WHAT WHAT
YOU WANT THEY WANT
TO SAY TO
KNOW
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
PRESS
RELEASE
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
PRESS
RELEASE
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
PRESS
RELEASE
IF YOU WANT SOMETHING DONE THE RIGHT WAY… LOOK FOR SOMEONE WITH THE RIGHT ???????
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
YOUR
MINDSET
WHAT YOU WANT TO
SAY
WHAT THEY
WANT TO KNOW
WRITER’S
MINDSET
INDUSTRY SECRET #3:MOST WRITERS HEARABOUT STORIES FROM
** ****.
INDUSTRY SECRET #3:
MOST WRITERS HEARABOUT STORIES FROM
PR PROS.
INDUSTRY SECRET #3:
MOST WRITERS HEARABOUT STORIES FROM
PR PROS.GOOD
RIGHT!
WTHIS A GOOD
PR PRO ?!
GOODPR
PRO
EXPLAINS WHY ITS IMPORTANT TO
KNOW
GOODPR
PRO
WRITES INFORMATION AS
A STORY
EXPLAINS WHY ITS IMPORTANT TO
KNOW
GOODPR
PRO
WRITES INFORMATION AS
A STORY
EXPLAINS WHY ITS IMPORTANT TO
KNOW
GAS
GOODPR
PRO
WRITES INFORMATION AS
A STORY
EXPLAINS WHY ITS IMPORTANT TO
KNOW
G. IVES KNOWLEDGEA. NSWERS QUESTIONS
S. OLVES PROBLEMS
GOODPR
PRO
WRITES INFORMATION AS
A STORY
EXPLAINS WHY ITS IMPORTANT TO
KNOW
G. IVES KNOWLEDGEA. NSWERS QUESTIONS
S. OLVES PROBLEMS
DON’T SELLTHEY TELL
GOODPR
PRO
WRITES INFORMATION AS
A STORY
EXPLAINS WHY ITS IMPORTANT TO
KNOW
G. IVES KNOWLEDGEA. NSWERS QUESTIONS
S. OLVES PROBLEMS
READER’S MIND DOESN’T LIKE
THAT!
RIGHT!
WTHIS THE READER’S
MINDSET ?!
INDUSTRY SECRET #4:YOU MUST ALWAYS KNOW YOUR TARGET
******.
INDUSTRY SECRET #4:
YOU MUST ALWAYS KNOW YOUR
TARGET MARKET.
INDUSTRY SECRET #4:
YOU MUST ALWAYS KNOW YOUR
TARGET MARKET.
SINGLE
INDUSTRY SECRET #4:
YOU MUST ALWAYS KNOW YOUR
TARGET MARKET.
SINGLE
MOST
INDUSTRY SECRET #4:
YOU MUST ALWAYS KNOW YOUR
TARGET MARKET.
SINGLE
MOSTIMPORTANT
INDUSTRY SECRET #4:
YOU MUST ALWAYS KNOW YOUR
TARGET MARKET.
SINGLE
MOSTIMPORTANT
?
MEN BOTH WOMEN
AGE
EDUCATION
INTERESTS
SOCIAL STATUS
INCOME
RACE
RIGHT!
WTHDOES THE READER
WANT TO READ!?
WHAT
WHAT WHY ITS IMPORTANT
WHAT WHY ITS IMPORTANTHOW DO YOU DO THAT?
WHAT WHY ITS IMPORTANTHOW DO YOU DO THAT? WHAT DO
I DO NOW?
INDUSTRY SECRET #5:
KNOW YOUR
*****.
INDUSTRY SECRET #5
KNOW YOUR
PLACE.
INDUSTRY SECRET #5
KNOW YOUR
PLACE.
SERIOUSLY
WAIT!
ARE YOUTALKING ABOUT THE *****
MINDSET ?!
WAIT!
ARE YOUTALKING
ABOUT THE RIGHT
MINDSET ?!
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
1. BE SPECIFIC
MAKE
IT EASY TO
GET
PUBLISHED!
2. WRITE WHAT THE
READER WANTS
MAKE
IT EASY TO
GET
PUBLISHED!
3. BE EASY TO
CONTACT
MAKE
IT EASY TO
GET
PUBLISHED!
4. DON’T ASK A WRITER
FOR AN AD!
MAKE
IT EASY TO
GET
PUBLISHED!
INDUSTRY
SECRET #1:
THE NEWS
NEEDS NEWS.
INDUSTRY
SECRET #1:
THE NEWS
NEEDS NEWS.
INDUSTRY SECRET #2:YOUR STORIES ARE MOST LIKE GOING TO BE UNCENSORED.
INDUSTRY
SECRET #1:
THE NEWS
NEEDS NEWS.
INDUSTRY SECRET #2:YOUR STORIES ARE MOST LIKE GOING TO BE UNCENSORED.INDUSTRY
SECRET #3:MOST WRITERS HEAR STORIES FROM
PR PROS.
INDUSTRY
SECRET #1:
THE NEWS
NEEDS NEWS.
INDUSTRY SECRET #2:YOUR STORIES ARE MOST LIKE GOING TO BE UNCENSORED.INDUSTRY
SECRET #4:YOU MUST
ALWAYS KNOW YOUR TARGET MARKET.
INDUSTRY SECRET #3:MOST WRITERS HEAR STORIES
FROM PR PROS.
INDUSTRY
SECRET #1:
THE NEWS
NEEDS NEWS.
INDUSTRY SECRET #2:YOUR STORIES ARE MOST LIKE GOING TO BE UNCENSORED.INDUSTRY
SECRET #4:YOU MUST
ALWAYS KNOW YOUR TARGET MARKET.
INDUSTRY SECRET #3:MOST WRITERS HEAR STORIES
FROM PR PROS.
INDUSTRY SECRET #5:KNOW YOUR
PLACE.
YOU
SUCK AT
PRESS
RELEASES!
5 INDUSTRY SECRETS
TO GOING VIRAL
YOU
AT
PRESS
RELEASES!
5 INDUSTRY SECRETS
TO GOING VIRAL
YOU
ROCK AT
PRESS
RELEASES!
5 SECRETS FROM VIRAL
AGO
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