World Nomads by Christy McCarthy

1997register domain

worldnomads.com

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Two start-up companies come together

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Formed J.V & applied for patents

It’s all about setting up the business

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

travellers

Formed J.V & applied for patents

Launch WorldNomads.com

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Formed J.V & applied for patents

Policy #001, Christy is first customer

Make the first policy sale ... to me!

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Policy #001, Christy is first customer

Formed J.V & applied for patents

Grow the business economically QuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Policy #001, Christy is first customer

Formed J.V & applied for patents

Establish a not-for-profit arm called The Footprints Network

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

I start as the Community Manager

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Establish travel blogs

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Engage through useful content.

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Create UGC and real life brand advocates

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Engagement > Ideas > Content

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Demonstrate your passion

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Talk to your community… wherever they are

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Customer #001

Community Manager

Formed J.V & applied for patents

Travel Journals

Be open to new discoveries

We couldn’t have planned this journey.

It takes time to create a sense of community.

The evolution was driven by changes in the technology & social landscapes - as well as listening to our customers conversations.

We committed dedicated resources to fuel this.

We have kept Community Engagement at the heart of all business activities.

Talk to meEmail: christy.mccarthy@worldnomads.com

Twitter: @crustyadventure