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At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
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Digital Intelligence for Business Optimization
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Never trust feelings or unprovedstatements - Dive deep in thedata and get to the Big Data-Analytics-Treasure.
Never trust feelings or unprovedstatements - Dive deep in thedata and get to the Big Data-Analytics-Treasure.
Be a Manager andstrengthen your Soft Skills
C A S E S T U D Y„Driving eCommerce with TV Commercials“Company WIRKAUFENSLocation Germany
About wirkaufens.de
Founded 2008 100+ Employees in Frankfurt & Berlin Second Hand Shopping of
Mobile MP3 Navigation
200.000 Products added yearly Turnover €30 Million
Founded 2008 100+ Employees in Frankfurt & Berlin Second Hand Shopping of
Mobile MP3 Navigation
200.000 Products added yearly Turnover €30 Million
User watches TV Spot
User visits WebsiteUser visits Website
Analysis / Traffic Attribution
Traffic
Brand Search
Direct Entry
Newsletter
CampaignTraffic
tt0 t0 + 5 minutest0 - 5 minutes
TV SpotTV Spot
Brand Search
Direct Entry
Newsletter
CampaignTraffic
Number of TV Visitors - per Minute
Number of Orders - Total vs TV
Order Influence - per Commercial
Second Hand-Portal improved the Marketing Budget andsaved € in TV Spendings in first 6 months. TV is now theirpreferred channel.
C A S E S T U D Y„Model Selection via eCommerce“Company AnonymousLocation Hongkong
C A S E S T U D Y„Model Selection via eCommerce“Company AnonymousLocation Hongkong
About the Company
Founded 1970s 15.000 Employees Worldwide Fashion Shopping for
Women Men Kids
10,000 Stores/Wholesales Turnover $4.5 Billion
Founded 1970s 15.000 Employees Worldwide Fashion Shopping for
Women Men Kids
10,000 Stores/Wholesales Turnover $4.5 Billion
Is a blonde haired modelideal
to sell bikini online?
Is a blonde haired modelideal
to sell bikini online?
Fashion Brand re-structured photo shootsby analysing the model impact on sales and
increased orders by 38% to achieve a seasonalturnover increase of $960,000.
Google YES because
BIG DATA
No professional Service offering
Only via Partners
No guaranteed feedback by Google
Google NO because
No professional Service offering
Only via Partners
No guaranteed feedback by Google
Beginner
Expert
Rare User
CEO
Global References
# 1 Fashion Brand Europe # 2 Electronics Worldwide # 1 eCommerce Turkey # 1 TV Italy # 1 Facebook Brand Worldwide # 3 eCommerce Russia # 1 Strongest Brands Austria # 2 Private TV Germany # 1 Media Europe # 3 Finance Worldwide
# 1 Fashion Brand Europe # 2 Electronics Worldwide # 1 eCommerce Turkey # 1 TV Italy # 1 Facebook Brand Worldwide # 3 eCommerce Russia # 1 Strongest Brands Austria # 2 Private TV Germany # 1 Media Europe # 3 Finance Worldwide
Global Offices
Thank you.World Brand Congress
Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com
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