Word camp birmingham wp as a business

Planning Finances Strategy Customer

Discovery

Customer

Analysis

WordPress As A Business

Independent Contractor

ACCORDING TO THE IRS:“payer has the right to control or direct only the result

of the work and not what will be done and how it

will be done”

Sole ProprietorS CorporationC CorporationLLC

Forming Your Business

Even if you are an Independent Contractor, you need to consider your options:

Business License

Fictitious Business Name

Employer ID Number

Local Permits

More …Copyright

Trademarkyours & others

Don’t Forget

Finances

Business income and personal income are like oil & water – they don’t mix!

Applications to help with accounting

Mileage Tracking

Meals &Entertain

Meetings,Dues and Events

Business Tools

Office Supplies

Don’t Forget

Strategy

Leverage technology to increase productivity

CRM POA LOCK

CRM

Use a CRM for lead capture, project management, collaboration and more.

Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

POA

Have a plan of action from business development to marketing to execution, and check it regularly. Are you on track?

LOCK

Secure your documents and control access. Monitor and update access regularly.

Secure documents

Password and access control

Customer Discovery

Who are your customers?Where are they?What can you offer them?Why should they choose you?How do you reach them?How are you engaging them?

Customer Hypothesis

Problem Hypothesis

Core Assumption

Methodology Solution Hypothesis

Validation

http://leanstartupmachine.com/validationboard/

Customer Analysis & Management

Create personal accountabilitiesMonitor your online reputationMaintain a schedule and track timeSet business hoursRespect your customer’s timeRequest feedback

Use a time tracker

Measure your own performance

Stick to a schedule –use tools for email managing

Schedule client prospect time

Follow-up Follow-upFollow-up

Do’s

Ignore your clients, follow-up regardless

Work in PJs – be prepared for calls

Act “dumb” on social media –mind your opinion

Outsource what you can’t control

Accept more than you are qualified to deliver

& Don’ts

GOALS & OBJECTIVE

SCOPE TIME BUDGET TERMS

Contracts

Marna FriedmanBusiness Strategist, Speaker, Author

marna@mpressivesolutions.com@marnafriedman