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The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21 examples of top task website design in higher education, starting at the home page and moving deeper into the selected sites.
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Bob Johnson Consulting, LLC 1
WINNING FRIENDS AT YOUR WEBSITE: USE TOP TASK DESIGN FOR A GREAT EXPERIENCE
©ROBERT E. JOHNSON, PH.D. 2013
Bob Johnson, Ph.D.President, Bob Johnson Consulting
Partner, Customer Carewords, LtdJ.Boye Web & Intranet Conference
Philadelphia, PA
May 6-9, 2013
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K.I.S.S.What most people want from a website… Simple, fast task completion
MAJOR REASON PEOPLE VISIT YOUR WEBSITE…
Complete a task…
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THE GOLDEN RULE…
<5 seconds to connect
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21 WEBSITES FEATURES TO WIN FRIENDS…With special attention to potential students…
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ON THE HOME PAGE…
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Deep links from the home page…http://sydney.edu.au/
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Link priority for potential students…http://www.le.ac.uk/
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Especially for adult students…http://www.capella.edu/
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Net price calculator positioning…http://www.lynn.edu/
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AFTER THE HOME PAGE…
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Academic program presentation…http://www.clemson.edu/majors/biological-sciences
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Top task for transfer students…http://www.xavier.edu/caps/transfer-credit-evaluation.cfm
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Helping people compare costs…http://www.ewu.edu/undergrad/afford/cost-comparison.xml
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4 cycles of admissions interest…http://www4.esu.edu/admissions/index.cfm
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Blessedly brief inquiry form…http://bit.ly/OqbqFY
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Quick facts with unusual clarity…https://www.transy.edu/about/facts.htm
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Quick to scan for individual interests…http://www.stanford.edu/about/
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Easy to “find a person”…http://medicine.buffalo.edu/faculty.searchfaculty.html
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Alumni top tasks get center position…http://alumni.psu.edu/
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“Browse by topic” for news…http://newsinfo.iu.edu/
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6 important library topics…http://www.stritch.edu/library/
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9 languages for international students…http://studieguide.au.dk/en/au-in-9-languages/
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FUN AND FRIENDLY…
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Unusual admissions entry page…http://www.capital.edu/Future_Students/Future_Students.aspx
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12 videos to “guide” the way…http://www.hampshire.edu/admissions/24050.htm
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Story telling…http://stories.cstudies.ubc.ca/
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Video stories by academic area…http://www.hostexp.com/bb2011allother/
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THANKS FOR BEING HERE IN PHILADELPHIA!Bob Johnson, Ph.D.
bob@bobjohnsonconsulting.com
www.bobjohnsonconsulting.com
@highedmarketing
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