Why Enhanced Campaigns Are Wonderful by Alastair Dent
Preview:
DESCRIPTION
From SMX East 20
Citation preview
- 1. WHY ENHANCED CAMPAIGNS ARE WONDERFUL # Alastair Dent
Perscopix @perscopix #SMX #12D October 1, 2013 #
- 2. Periscopix 2013 www.periscopix.co.uk Alistair Dent Head of
PPC Periscopix
- 3. Periscopix 2013 www.periscopix.co.uk Desktop Tablet
Mobile
- 4. Periscopix 2013 www.periscopix.co.uk People dont care what
device they use
- 5. Periscopix 2013 www.periscopix.co.uk Context is key
- 6. Periscopix 2013 www.periscopix.co.uk Is the person in or
out?
- 7. Periscopix 2013 www.periscopix.co.uk image:
www.freeimages.co.uk
- 8. Periscopix 2013 www.periscopix.co.uk keyword proximity
opening hours
- 9. Periscopix 2013 www.periscopix.co.uk keyword device time of
day
- 10. Periscopix 2013 www.periscopix.co.uk page content browsing
history website domain
- 11. Periscopix 2013 www.periscopix.co.uk RLSA
- 12. Periscopix 2013 www.periscopix.co.uk keyword proximity
opening hours RLSA
- 13. Periscopix 2013 www.periscopix.co.uk
- 14. Periscopix 2013 www.periscopix.co.uk The opportunities
overweigh the difficulties Layer multipliers based on conversion
rate funnel as much budget into the best areas as possible Work per
device, but start from considering context instead
- 15. http://www.slideshare.net/SearchMarketingExpo # see more
presentations at: #