1. WHY ENHANCED CAMPAIGNS ARE WONDERFUL # Alastair Dent Perscopix @perscopix #SMX #12D October 1, 2013 #

2. Periscopix 2013 www.periscopix.co.uk Alistair Dent Head of PPC Periscopix

3. Periscopix 2013 www.periscopix.co.uk Desktop Tablet Mobile

4. Periscopix 2013 www.periscopix.co.uk People dont care what device they use

5. Periscopix 2013 www.periscopix.co.uk Context is key

6. Periscopix 2013 www.periscopix.co.uk Is the person in or out?

7. Periscopix 2013 www.periscopix.co.uk image: www.freeimages.co.uk

8. Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours

9. Periscopix 2013 www.periscopix.co.uk keyword device time of day

10. Periscopix 2013 www.periscopix.co.uk page content browsing history website domain

11. Periscopix 2013 www.periscopix.co.uk RLSA

12. Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours RLSA

13. Periscopix 2013 www.periscopix.co.uk

14. Periscopix 2013 www.periscopix.co.uk The opportunities overweigh the difficulties Layer multipliers based on conversion rate funnel as much budget into the best areas as possible Work per device, but start from considering context instead

15. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #