What Chamber Professionals Should Know

What Chamber Professionals Should Know About Social MediaFor VACCE Institute 2009 By: Cheryl Smith, IOM – CultureSmith Consulting

We’re Not in Kansas Anymore

Creative Commons photo on Flickr by 3aodia

The Shift

Open Source Philosophy

Creative Commons photo on Flickr by aussiegall

The NewsBusinesses don’t need you.

You BETTER be relevant.

Your message MUST be articulate and attention-getting!

Department of Defense campaign, permission granted by Dan Horowitz

It’s What Chamber Professionals Do Best

Field of Dreams

Facebook is adding between 450,000 to half a million users A DAY

Twitter has experienced 1,382% year over year growth in February 2009

Twitter’s 35-49 year old users made up 3 million unique users in February 2009 (almost 42% of the entire audience)

LinkedIn’s US unique site visitors grew 22% in Jan 09 (over Dec 08) and time spent on site doubled (96.8M minutes vs. 47.6M)

Source – Nielsen Online & Tech Crunch; Creative Commons photos on Flickr by manyhighways

Some Tips If you postpone having a baby until you’re

ready…

Don’t Check Common Sense at Login

Start out small, but start!

Include in Acceptable Use policies

Creative Commons graphic “Conversation Prism” on Flickr by Brian Solis

Fill in the BlanksCovey said it best, “Begin with

______ _____ ___ ________”

Create SMART __________ S M A R T

Start Your Engines

What Gets Measured Gets Done

NEW METRICS Reduction in marketing costs

Visibility/Traffic, followers, friends

Loyalty/Feed subscriptions, group members, RT, Fan pages, positive mentions

Engagement – Comments, replies, direct messages, wall posts

Influence

Creative Commons photo on Flickr by wiccked

According to Micah Baldwin at Mashable

ResourcesProblogger dot net

Copyblogger dot com

Successful-blog dot com

Chris Brogan dot com

But Wait, There’s More!Should Chambers Be Expected To Have a Prese

nce in Social Media?

Not an Expert?

Five Ways Your Chamber Can Use Twitter

Twitter Tools for Chambers

Source: Curt Moss & Weblink International

Connect with Me, PleaseCheryl Smith, IOMPresident, CultureSmith Consulting

Cheryl@culturesmithconsulting.com434.258.2448

http://www.twitter.com/cherylsmith999http://www.linkedin.com/in/

cherylsmith999http://cherylsmith.myplaxo.comhttp://tiny.cc/cherylhyattsmith