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The welcome presentation for our Digital Impact conference - 17th September 2014. Includes our 7 Steps Digital Transformation assessment and RACE/SOSTAC® planning frameworks.
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11th September 2014Half-year interim
statementJohn Lewis Partnership today reported online sales of £552m at John Lewis in the six months to July 26, 25.6% more than at the same time last year.
Ecommerce sales now represent more than 30% of all merchandise sales, with more than half of traffic to johnlewis.com now from mobile and tablet devices.
Shop sales grew by 3.6% over the period, taking overall gross sales up by 11.3%, or 9.7% like-for-like, to £1.87bn.
John Lewis create a digital impact
Source: eDigital Research – Retail Benchmark
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The 5 eras of Digital Marketing
25 YEARS OF DIGITAL TRANSFORMATION: 1994 – 2000: Internet Marketing, Online Marketing
and E-commerce 2000 – 2010: E-marketing, E-business and
Multichannel 2010 – 2015: Digital marketing, E-commerce and
Omnichannel 2015 – 2020: Digital Business and Digital Channel
Optimisation 2020 + : Marketing and Business.
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“We’re marketing in a digital world, not doing digital
marketing” We create value for customers We manage customer journeys We create brand experiences We manage people, process, tools,
performance to create business value
Chris Cox, the senior manager of global digital marketing for The Hershey Company
Source: 7 Steps to Digital Transformation Infographic
DigitalImpact
=PeopleProcess
ToolsKPIsSmart Insights
PR Smithand
First10http://bit.ly/
Integrating PR Smith’s SOSTAC and Smart Insights RACE – a maship by First 10
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Let’s Connect! Questions & discussion welcome
SmartInsights.com:: Plan | Manage | Optimize
Free, Basic member tools Managing Digital Marketing 2014
report Sample planning templates Planning infographics
www.smartinsights.com/membership
Premium, Expert member learning 7 Step Guide to B2B Digital Marketing Online courses DIY Planning and optimisation
templates in Word, Excel and Powerpoint
www.smartinsights.com/membership/expert-member-reasons
uk.linkedin.com/in/davechaffey
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