Webwednesday Fashion Online Advertising April 2009

How To Get Luxury

Brands and Other Big Categories Advertising

Online?

Tip 1Share the following

datapoints with the fashion brands.

MSN launches a lifestyle channel and is the official online partner for the Audi Fashion Festival

Microsoft is the official sponsor of the Gareth Pugh fashion show on the 7th of May.

Question 1Which

designer is opening the Audi Fashion

Festival?

Websites of fashion brands

Trends for fashion websites- Large photos- Black & White- Minimal content on the homepage- And a lot of videoSource: http://www.smashingmagazine.com/2009/03/12/showcase-of-beautiful-fashion-websites/

Tip 2Keep

creating great online experiences

.

Question 2Who is the designer

from Singapore at the Audi

Fashion festival?

Social networks

The luxury target online?- They have their own social networks like:- A small world- Squa.re- Qube- eVelvet rope- etc

The luxury target online?- They are present on existing social networks like Facebook, but who owns them?

The luxury target online?- People are talking about them on Twitter, but is somebody listening?

Tip 3Hire and online

community manager

Mobile

Trends in online fashion- even fashion is moving to mobile. Polo Ralph Lauren launches an m-commerce site on m.ralphlauren.com

Trends in online fashion- even fashion is moving to mobile with an iPhone application for Chanel

Trends in online fashion- and sometimes even leading the way with customized QR-codes for Louis Vuitton

Tip 4Keep

experimenting with mobile

Question 3Which fashion

brand has the most

friends and fans on

Facebook?

It’s all about quality and

the user experience,

right?

-The Russian Vogue website runs on Silverlight

-Wonderwall.msn.com is a new destination site for celebrities and style

-Bambolita TV runs on Silverlight-KappAhl did a mobile campaign on our network. Some result:-CTR 10 times higher than average online campaigns • 10% of visitors to KappAhl.com found the site through the mobile campaign. • Campaign gave the highest ad recall result of the year.

-French connection advertizes in games on PC and Xbox. Some results:- 68% recall- awareness rose 12%- spontaneous awareness up 6%

-Using the surface table for luxury cars, anyone?

- fashion & technology?

Tip 5Give

Silverlight a try, look at Surface for your POS and follow

Trendhunter.com

Thank yougeertd@microsoft.co

m

Presentation onslideshare.net/geertdesa

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