ADVERTISING FOR

FASHION INDUSTRY

ADVERTISING

Advertising is the non-personal communication of information usually paid for and persuasive in nature about products, services or ideas by identified sponsors through the various media.

DIFFERENCE BETWEENBRANDING

ANDADVERTISING??

OBJECTIVES

– PROMOTIONAL ADVERTISING: To sell a product, service or idea.

– Example: Nordstrom, Target, Wall mart.– INSTITUTIONAL ADVERTISING: To sell an

image i.e. reputation. – Example: Calvin Klein, Guess, Benetton.– To lure consumers and to enhance their

knowledge regarding new products.– To creatively sell their product.– To enhance its brand image.

Good ideas and services makes a product but good

advertising makes it successful…..

Example :

TYPES OF ADVERTISING

•Television advertising•Online advertising•Print media•Guerilla marketing•Celebrity advertising•Aerial advertising

TELEVISION ADVERTISING

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.

ONLINE ADVERTISINGOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising network.

PRINT MEDIA

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers.

CELEBRITY ADVERTISING

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or product.

AERIAL ADVERTISING

Using aircraft, balloons or airships to create or display advertising media. Skywriting is a notable example.

MARKETING MIX

Four Ps :

Now let’s see how advertising

helps a brand grow as a whole time

success…….

COCA-COLA

• It is a global business that operates on a local scale, in every community where we do business. they are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises Company and more than 250 bottling partners worldwide.

• From a low profile family to even billionaire’s everyone is aware of coca-cola’s products , it’s the magic of advertising.

How a single throw of advertising could take a

company’s image to another level……..

SWAROVSKI •Swarovski elements is the brand for high quality crystal elements by Swarovski.•Precision-cut crystal maker took advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combined in-store, out of home and mobile marketing in November.• Consumers could download an application by Gold Run to their mobile devices that virtually brought Swarovski products to life through an installation and in branded stores.

ZARA

BRAND

• Zara is the flagship chain store of Inditex Group

• Owned by Spanish tycoon Amancio ortega.

• The group is headquartered in A Coruña, Spain, where the first Zara store opened in 1975.

ADVERTISING STRATEGY

• Unique fashion strategy, brings excitement to fashion

• Known for their “fast fashion”.• Innovative & affordable products.• Product from design to shelf takes just a period

of 2 weeks• Expansion : 150 stores every year• Remarkable logistics• Emphasis on product , price .place which

automatically leads to promotion.• Advertising through store designs.

STORE DESIGNS : ZARA

STRATEGIC ADVANTAGES

• Customer regularity.• Excellent Financial status.• Easy expansion.• 0.3% on promotion.• Affordable pricing.• Remarkable logistics.• Shopping location talks

ADVERTISING FOR FASHION INDUSTRY

• Any strategy that a brand undergoes to create awareness about their product.

• Through movies.• Through its store designs.• Through its advertisements and range.• Technical innovations & packaging.

EXAMPLES

THANKYOU