Walmart Rebrand

WALMARTRebrand

Sunday, May 6, 12

THE IDEA

Be the leader in loyalty amongst big box stores... ...implement through technology.

Sunday, May 6, 12

GOALS•Boost customer satisfaction

•Increase customer loyalty

•Improve employee morale

Sunday, May 6, 12

IMPLEMENTATION•Touch screen kiosks throughout store

•Implementation of customer loyalty program

•Introduction of employee incentive program

Sunday, May 6, 12

TOUCH SCREEN KIOSKS•Barcode/price scanner

•Page an employee

•Feedback

•Inventory check -Check for item at another store-Order online

•Find item in store (maps of the location)

Sunday, May 6, 12

LOYALTY PROGRAM•Free

•Track purchasing habits

•Earn points on purchases

•Redeem points for cash on future purchases

•Electronic coupons

•Electronic receipts

Sunday, May 6, 12

INCENTIVE PROGRAM•Monthly modules

•Cash incentives

•Friendly competition between employees

•Increases knowledge in all departments

•Increase customer service skills

Sunday, May 6, 12

THE REVEALGRAND RE-OPENING

Giveaways, including trips, store merchandise & gift cards will be included in the re-opening for customers choosing to participate in the new loyalty program.

Sunday, May 6, 12

LOGO PROGRESSION

1962

1964

1968

1981

1992

2008

Sunday, May 6, 12

LOGO(2011)

Sunday, May 6, 12

KIOSKS

Sunday, May 6, 12

APPLICATIONS

Sunday, May 6, 12

INCENTIVE PROGRAM

Sunday, May 6, 12