Volunteer Hampton Roads Presentation

Volunteer  Hampton  RoadsFebruary  3,  2012

Brian  Reich  

www.shiftandreset.combrian@littlemmedia.com

Married  (Karen)Two  kids  (Henry  and  Lucy)34  Years  Old.    Jewish.

Live  in  New  York  City.    Travel  a  lot.

Strategize.  Write.  Speak.  Teach.  Provoke.

Focus  on  the  impact  of  technology  and  the  internet  on  society.

Politics.    Public  Affairs.  Marketing.  PR.  Advertising.  Causes.  Technology.  Innovation.  Commerce.  Entertainment.    Sports.  News.  Education.  Games.  Brand.  Culture.

Mac.  PC.  iPhone.  Blackberry.  iPad  2.  Flip.  Zoom  H49.  Sonos.  Canon  D20.  Tivo  (x2).  Wii.  MiFi.

Wall  Street  Journal.  New  York  Times.  Washington  Post.  Seattle  Times.  LA  Times.  Boston  Globe.  Chicago  Tribune.  Politico.  Denver  Post.  Miami  Herald.  Dallas  Morning  News.  Sports  Illustrated.  GQ.  Vanity  Fair.  New  Yorker.  Time.  Newsweek.  New  Republic.  Wired.  Fast  Company.  In  Style.    Sports  Illustrated.    ESPN  The  Magazine.  1000+  Blogs.    Twitter.  

Facebook.  Sesame  Street.  Dinosaur  Train.  Word  World.  Octonauts.  Criminal  Minds.  Oprah.  Modern  Family.  SportsCenter.  16  &  Pregnant.  Gossip  Girl.  30  Rock.  Talk  of  The  Nation.  Fresh  Air.    Slate’s  Hang  Up  And  Listen.  Slate’s  Culture  Gabfest.  Slate’s  Political  Gabfest.  This  American  Life.  PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.  Ads.  [Partial  list]

646.789.1323

@brianreich Facebook Slideshare YouTube

Media  Rules!:  Mastering  Today’s  Technology  To  Connect  With  And  Keep  Your  Audience

Seattle.    Westport.    Washington.    Cambridge.  Ann  Arbor.  50  States.

Scribd Flickr Google+

Work  for  Edelman  (editorial,  knowledge  sharing)

Shift  &  Reset:  Strategies  for  Addressing  Serious  Issues  in  a  Connected  Society

Pinterest

[START]

Technology  and  the  Internet,  and  their  role  in  our  lives,  has  changed  how  we  communicate,  get  and  share  information,  the  media  we  consume,  and  the  reasons  we  engage  with  each  other  -­‐  online  and  ofcline.  The  effects  of  these  changes  are  being  felt  by  all  of  us,  every  day,  all  the  time.  

Information  moves  FASTER.  People  are  more  closely  CONNECTED.  We  all  have  DIFFERENT  OPTIONS  and  BETTER  CHOICES.    Our  EXPECTATIONS  ARE  HIGHER.    The  connections  we  make  to  the  issues  and  events  that  shape  our  world  are  being  TRANSFORMED  -­‐-­‐  rapidly  and  constantly.  

What  we  are  doing  isn’t  working  anymore!

Phones  Change  

Everything

Apps  Change  

Everything

Facebook  Changes  Everything

Nike  Changes  Everything

Real  Life  Changes  Everything

Everything  must  change.

How  organizations  operate,  organize,  and  communicate  must  be  RE-­IMAGINED.    The  passion  and  interest  of  individuals  must  be  RE-­FOCUSED  and  RE-­DIRECTED.    The  ways  that  we  measure  success  must  be  RE-­ASSESSED.    The  ways  we  promote  big  ideas  and  create  better  solutions  must  be  RE-­ENVISIONED.

[Knock  The  Meteorite  Off  Course]

[3  Things]

Timely,  relevant,  compelling  information

Experiences  people  will  remember  (fondly)  and  talk  

about.

Stuff  that  people  will  use...  and  value.

[Process]

DemographicsPsychographicsSocialgraphics

Behaviorgraphics

GoalsStrategiesTactics

Resources

Rule  of  4

Solutions  Session

Ask  Me  Anything