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copyright VHPR 2011
copyright VHPR 2011
Debt Crisis
copyright VHPR 2011
Don't Blame Me . . .
I was riding my bike.
copyright VHPR 2011
It's a Whole New World
of communications too!
copyright VHPR 2011
New World Rules
Transparency
Velocity
Engagement
copyright VHPR 2011
Do most companies live like this?Do most companies live like this?
I say no!I say no!
Boyd Vander Houwen, Owner, VHPR
copyright VHPR 2011
You don't have a choice? . . .
Or do you?
Bankrupt!
FPO*399
storesclosed
10,700people out of work
copyright VHPR 2011
Other companies have adapted to the e-reader revolution and even benefited from
it. Borders (was) done in by it's own stupidity,
not the Internet.
Other companies have adapted to the e-reader revolution and even benefited from
it. Borders (was) done in by it's own stupidity,
not the Internet.Annie Lowrey,
Slate
The rapidly changing book industry, e-reader revolution and turbulent economy have
brought us to where we are now.
The rapidly changing book industry, e-reader revolution and turbulent economy have
brought us to where we are now.
Mike Edwards, President, Borders
copyright VHPR 2011
Why Not?
The Economy.
It's new.
We don't like it!
copyright VHPR 2011
The traditional channels . . .
copyright VHPR 2011
. . . are being surpassed!
copyright VHPR 2011
Phase II - Implementation
Roll out
Collect data
Analyze
Phase III - Revision
Revise project
Re-implement
Project complete
Implement pilot
Phase I - Planning
Form project team
Conduct marketing research
Q2 Q3 Q4Q1
2011Task
For SMM*, The old planning model is too slow.
*SMM – Social Media Marketing
copyright VHPR 2011
Analyze
Revise Do!
Plan
Q2 Q3 Q4Q1
2011Task
Velocity Matters!
Analyze
Revise Do!
Plan
copyright VHPR 2011
copyright VHPR 2011
copyright VHPR 2011
Where do you fit?
copyright VHPR 2011
Recommend
Help
Get started
copyright VHPR 2011
Here's The Plan
copyright VHPR 2011
What's in it for you?
copyright VHPR 2011
It's fast!
It's cost-effective.
It's low risk.
copyright VHPR 2011
There's no doubt about it!
It's a Whole New World
of communications too!
copyright VHPR 2011
Jump in!
copyright VHPR 2011
copyright VHPR 2011
206.949.4364
Boyd Vander Houwen
boyd@vhpr.com
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